How To Update Your LinkedIn Page For 2023

With many companies ramping up hiring in January, the beginning of the year is a great time to start or resume a career change. That means it’s an ideal time to update your resume and tweak your documents. But don’t stop there! A well-maintained LinkedIn profile is essential in the modern landscape, so the new year represents a chance to make sure your profile is up-to-date and easy on the eyes.

“When people want to research you in a professional capacity— even people who work down the hall from you—they’ll typically go directly to LinkedIn and type your name in the search box at the top of the screen.” –William Arruda, Forbes

Even if you aren’t looking for a job right now, it’s a good idea to keep your LinkedIn updated. You never know when a new opportunity may come your way, and many believe the country is heading toward a recession. Be prepared for anything the new year may throw your way by taking these steps toward a revamped LinkedIn profile!

Update your headshot

The first thing a recruiter or hiring manager will see on your profile will be your photo. Just like with dating apps, you always want that photo to actually look like you! While you likely aren’t trying to catfish an employer with your looks, it’s still best to have a current professional photo.

If you don’t have a professional photo, now is the time to take one! And even if you have one, it’s never a bad idea to update it with a more current one. Make sure you’re in proper attire for your field and that the photo clearly shows your face.

Aspiration Marketing says to not neglect your background or banner picture, either. This often underutilized spot can highlight you in different ways. Whether it’s a shot of you in action, highlights something you’ve accomplished in your field, or sets the tone you’re trying to portray, you can make this real estate spot work for you and stand out.

Find the right headline

Your photo will be the first thing visitors notice, but your summary section is a close second. Your headline, in particular, will drive your traffic. The correct headline sells exactly who you are, what your skills are, and what you bring to the table. The wrong headline can be vague, meandering, or boring.

Work It Daily’s Jenna Arcand writes that it’s a mistake to only list your name and current job title. You want to optimize your limited space by utilizing the right keywords and highlighting your four or five most valuable skills. This requires some research and a good base of knowledge of the most desirable skills in your field. This will make sure you appear in searches and that recruiters can find you.

“Write for your target audience. For example:

Advertising Sales Rep helping clients create winning branding strategies. Over 300 successful clients.

Just like that you’ve told them your job, what you bring to the table, and provided a little credibility easily and effectively.” –Ken Chase, TopResume

Spruce up the language

While your headline is going to bring in your audience, you want to keep them engaged throughout. That means you should utilize keywords, trim up the word choices on past positions, and highlight the correct accomplishments.

We’ve discussed the importance of tailoring your resume toward the position you seek with keywords, and that advice holds true on LinkedIn as well. If you want to show up in searches, you need the right keywords. And the right keywords will show that you’re clearly capable of doing the job you seek. Make sure to use action verbs and add the accomplishments you’re proud of.

TopResume’s Ken Chase says not to neglect your skills either. Again, look at the most desirable skills for your industry and make sure those skills are visible on your profile, especially in your actual skills section. By tidying up the language of your profile, you’ll appear like a new, even better candidate.

Use engaging media

But text alone won’t get you everywhere. Hiring managers only have so much time to read each profile, and looking at so much text can make the eyes glaze over. Attract their interest and stand out from the crowd by including relevant media!

LinkedIn’s Tequia Burt stresses the importance of finding the right images and videos to stand out from the crowd. Whether you’re a job seeker or a company looking to expand your brand, you can upload native videos directly to your profile as well as your own images. This can be a way to highlight big projects you’ve done or show off some of your creative portfolio.

If you’ve written anything off-site or had your accomplishments highlighted elsewhere, you can directly link the relevant material to your profile to save hiring managers an extra step.

Add some personality

While taking these steps, don’t be afraid to make your profile feel like your profile. That is, make sure to show off your personality.

Resume Worded reminds us that a resume and a LinkedIn profile are different tools. While you still want to be professional, you can afford to take more creative liberties with your LinkedIn profile. Don’t forget, it IS a social media platform. You can feel free to add personal details beyond work, directly tell potential employers what you’re looking for, and give them direct ways to contact you.

Wrap up

Having an online presence is essential for the modern job search. Even if you’re a savvy LinkedIn user, chances are, you can make some needed updates to your profile to bring in the new year. Taking these steps now will make job searching and networking easier throughout the rest of the year and set you ahead of the competition!

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How To Not Be Annoying On LinkedIn

No matter what industry you’re in, networking is the supreme principle in advancing your career. In most cases, modern networking means a strong LinkedIn presence. LinkedIn has cornered the market as the prime social media option for the professional world, and proper LinkedIn etiquette is a skill every professional needs to learn.

Part of that etiquette is knowing what NOT to do on the platform. LinkedIn isn’t the same as other social media platforms, and if you annoy your network, you’ll find yourself alienating your potential allies.

Your personal brand is important, and you don’t want that brand to be “an annoyance.” Unless you’re looking to be a nuisance, avoid these annoying LinkedIn behaviors.

Don’t spam

LinkedIn is a fantastic tool for getting in touch with people you otherwise may never speak to. You can research prospective employers, find informational interviews, reach out to those in new industries, or look into those previously employed at companies you’re interested in.

But you can’t simply fire connection requests and cold messages to every person on the website. You should take time to carefully craft any requests and take time to explain who you are and why you’d like to connect. Quality leads are better than quantity.

Josh Steimle uses mass tagging connections in posts as another type of spam to avoid. If you’re constantly looking for attention by overly tagging people, you’ll soon find yourself blocked.

LinkedIn itself, a pretty credible source on this particular topic, says to avoid coming across as “salesy.”The platform may be designed for professional development, but no one wants your service shoved in their face immediately. Treat your potential connections as actual people rather than pure customers.

Don’t be generic

Hand-in-hand with the above point, the more generic you are in your efforts, the less interested people will be in interacting with you. As Forbes’ William Arruda reminds us, spammers and bots are a plague on LinkedIn, and it can be detrimental to your efforts if you sound like one.

On paper, a high volume of messages sounds like a good way to get at least some positive responses. But like with applying for jobs, spray-and-pray techniques rarely work. Any pitch you’re planning on sending should be carefully thought out and provide value to your target. Make an effort to reference something they’ve done or how their experience inspired you. A generic pitch is wasting their time and yours.

“For some reason, people think it is effective to cold pitch people without any preparation or research. The funniest is when someone sends me a message on LinkedIn offering their totally irrelevant service and says something along the lines of “We see that at your company you do XYZ and thought you could use my product.”” -Hillel Fuld

Be honest

It should go without saying, but don’t lie to your potential connections about what you can do for them. While your pitch should have value to the connection, it needs to actually be something you can deliver.

Trickery on LinkedIn isn’t just lying about your skills, experience, or connections. William Arruda uses the example of deceiving your new connection by asking for time to get to know them or claiming you’re doing research for a project when in actuality you’re trying to make a sale or ask for a job opportunity. Once it gets out that you’re taking advantage of the generosity of others, you’ll find it harder to make connections.

“If your true intention is to make a sale, don’t imply it’s about the joy of just getting to know and learn about people. This subterfuge is beyond annoying.” –William Arruda

Don’t overshare

“Weird Al” Yankovic once wrote a song called “Stop Forwarding That Crap To Me” regarding chain emails and overshared images that plagued the early internet days. Unfortunately, the song is relevant once again as LinkedIn spammers fill your feed with unwanted content.

Alexander Krastev notes useless polls, irrelevant tear-jerking or viral videos, cringey memes, and overly shared stories as the types of eye-rolling content plaguing the platform. While it can seem cruel to vilify this type of content, a good deal of it is fake and overshared simply to generate clicks and engagement.

LinkedIn is supposed to be a place for professionals to connect and share relevant content. While it doesn’t hurt to have some fun, save the off-topic content for Twitter and Instagram.

Don’t use it as a dating site

Speaking of keeping it professional, while LinkedIn is a social media platform, it isn’t meant to be a dating pool. Save the cracking on for Tinder or Bumble, and let LinkedIn remain a safe place to grow professionally.

Wrap up

Good LinkedIn etiquette shares much in common with good social media etiquette, or just good manners in general. Treating your future connections like actual human beings and not just avenues for gain goes a long way. Be authentic and offer value to others, don’t bombard the platform with irrelevant content to get attention, and keep things professional and you’ll be viewed as someone people wish to connect with. Happy connecting!

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The Pros And Cons Of One-Click Apply

For job seekers, technology can be a wonderful thing. You can apply to jobs almost anywhere from the comfort of your home, you can stay in touch with your network easily through social media, and, thanks to the rise in remote work, you can even do a job from home.

But because of the ease of access, it can be much harder to stand out thanks to the high levels of competition. Experts say it can take 100-200 applications to get just one job offer, and your average job search could take up to nine weeks. To get a job in the traditional way, you’ll need to send a high volume of resumes.

That’s why job search websites like LinkedIn, Indeed, and ZipRecruiter offer “easy” or “one-click” apply options. For someone looking to get as many resumes out as possible, these features are a massive boon!

Or are they? Despite the convenience, using these features may not make you stand out from the crowd. We’ll cover what easy apply systems actually do, their faults, and when they can help your search.

What do they do?

The name sells the basic function well enough—an easy or one-click apply skips through much of the traditional application process to quickly get your documents into the hands of recruiters. They may or may not offer the chance to attach relevant documents like a copy of your resume or cover letter.

In most cases, this allows you to quickly submit a generic, multi-use resume. In LinkedIn’s case, you’ll instead be submitting your LinkedIn profile. This allows you to quickly scroll through online job boards and apply to anything that strikes your fancy.

The problem

Bypassing the conventional application process, which is often time-consuming and tedious, is an amazing idea, but it has its drawbacks.

“As with all quick fixes, the easier option has its drawbacks. Primarily, you’re trading customization for simplicity.” – Jaclyn Westlake, The Muse

This convenience leads to a lot of applications being submitted. In spite of this volume, you may think having the right keywords will get your generic resume picked by the applicant tracking system, but Mac’s List says that may not be the case. Around 40% of companies don’t use ATS, and if your resume isn’t tailored it will struggle to get noticed by the person reading it.

Data shows using one-click apply methods doesn’t have an impact on whether or not you’ll hear back from the employer, according to SmartRecruiters. Your resume will be added to a large pile of applicants regardless, and your content will have to speak for itself.

In LinkedIn’s case, the Easy Apply puts a lot of pressure on your profile. Regardless of whether you attached a resume and cover letter, your profile is the first thing the hiring manager will see. If you’ve been neglecting your profile or hoping your resume will carry you, you may be disappointed when your application is quickly discarded.

You can help alleviate this by having a well-developed LinkedIn profile, which is good to have regardless. Lewis Parrott says having a professional photo, strong headline, relevant details in your job history, and interesting personal details can help alleviate some of the issues with using Easy Apply.

When can it help?

While network connections and carefully customized resumes are a superior job search strategy, one-click applying does have its place and can help lead to a well-rounded search.

Volume does matter in your job search, especially for entry-level roles. The application process is often tedious, and constant rejection after spending significant time applying is discouraging. Quick applies can help you cast a wide net. You may not always bring in the best jobs this way, but it can help build momentum. Career Sidekick does recommend at least tailoring your resume for a specific industry if you choose this route.

If you’ve already tapped your network and carefully applied to your dream companies, then using easy apply functions can be a way to supplement that search. Use them to compliment your job search, not to be the heart of it.

Relying on one-click apply is NOT recommended if you’re looking for your dream job, but sometimes you just need a job. Whether you need a source of income, you need to learn a skill, or you’re just looking to get your foot in the door, these functions are a great tool to find a low-stakes job.

Kindra Cooper believes if you have a top-notch LinkedIn profile already their method can work. In fact, if you’ve spent time adding URLs, displaying endorsements, highlighting your skills, and you have a strong summary, your profile may be even better than your resume. But this requires you to have done all the work beforehand, and it’s best not to put all your eggs in one basket.

Wrap up

Job searching can be a long and arduous process, and any tool that can make the journey easier is appealing. But while they offer additional assistance, it’s imperative to understand the pros and cons of using one-click apply methods. There are times to use these features, and they can complement a thorough job search, but they shouldn’t be relied upon as your only job-searching strategy. For more in-depth job search strategies, check out our other great articles!

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Stand Out Digitally With These LinkedIn Summary Tips

In any sort of persuasive speech, your attention-getter sets the tone of the entire performance. An engaging introduction reels your audience in, while a boring one sends them looking elsewhere. Imagine walking into a hotel lobby and finding it unpleasant. No matter how good your room may be, that initial entrance soured the experience.

Your LinkedIn profile is the same way. Using LinkedIn is vital for the modern job search, and your summary is your introduction to recruiters. The website itself declares the summary as one of the most important pieces of information you can describe.

“Your summary or About section is the one place you define yourself in your own words, free of start dates and titles. Whether you use it to put career choices in context, highlight your biggest achievements, or show off your personality, the summary is your chance to put your best self out there. It strengthens your first impression in a way no other Profile section can.” –LinkedIn

If you’re doing some spring cleaning with your profile, we’ll go teach you how to craft an exceptional summary that shows the real you.

Prioritize the first few sentences

If your summary is the introduction to your profile, the first few words are the introduction to your introduction. Laura Smith-Proulx reveals that your full summary isn’t immediately displayed until someone clicks on “see more” (on both mobile and desktop versions).

That means your summary needs to “pop” immediately to catch the eyes of the looker. You want to hook your audience immediately by getting directly into your brand and making your objective clear right away.

Use keywords

The modern job search is all about appeasing the search engine. Realizing this is the key to making sure you’ll show up in a recruiter’s search at all. To do that, LinkedIn experts recommend using keywords throughout your profile.

Executive resume writer Jessica Hernandez simply defines these keywords as “Keywords are a list of words and phrases that are related to your work—they are the words that a prospective employer would search for when trying to find someone like you.”

Find words relevant to your industry and use them often. This will make sure you show up in searches AND make it easier for a prospective employer to get an idea of what you’re all about. While you should use keywords, make sure to avoid making your profile a jumbled mess of jargon.

Showcase your personality

A recruiter isn’t just getting an automaton worker when they look at your profile; they are looking at a complex human being. At the end of the day, not only does a recruiter want a qualified worker, but they want someone that is a good cultural fit for the organization.

Because of the nature of LinkedIn, you still want to be professional, but don’t be afraid to let a little flair or humor out. If you followed the above advice, your audience will get a view of you as a worker and you as a person. Having this insight allows the reader to have a more detailed picture of how you will fit in with the company.

Find a format that works for you

In keeping with the above advice, you can craft the style of your summary in a manner that best describes you. There isn’t a single cookie-cutter approach to take. SocialTalent reminds us that the summary is your chance to tell your story as you see it. Just like in an elevator pitch, you’re using that short space to say who you are and what you bring to the table.

The Muse’s Aja Frost analyzes different strategies for telling that story, including the mission-based strategy, the personal strategy, the short-and-sweet summary, the blended summary, and the accomplishment summary. These five example methods allow you to decide what’s important for you and the best way to summarize yourself. All five are great starting points, and you can click the above link for more details.

Meanwhile, LinkedIn itself goes over 14 well-designed and radically different summary styles and provides reasons why they work. All 14 off an excellent place to start and can serve as a template for your own story. It’s all about finding the best way to represent you!

Avoid third-person

Your LinkedIn summary is a summary of you as a worker, told by you. This is a chance for you to be yourself, and ideally, you don’t talk in third person in real life. Avoid this common pitfall!

Example

Aja Frost provides us with a great example of a short, detailed summary that follows all of the above advice.

“I’m a sales rep dedicated to helping local Oklahoma City services businesses grow their customer base and decrease customer churn. I have 6 years of experience in local sales and I’ve consistently met and exceeded my quota throughout my career. Within the last year, I’ve topped our leaderboard six out of 10 months. On average, I close business 10% faster than my peers.”

Wrap up

If you aren’t using LinkedIn as part of your job search strategy, you need to do so immediately! And a successful LinkedIn summary is the welcome mat to the rest of your profile. Make sure it’s clear, direct, and a good summary of you, the writer. There isn’t one successful must-use template, so do some research and some tweaking and find what works for you!

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Resume Must-Haves For 2021

If you fail to ‘adapt with the times’ as a job-seeker, your resume will fall short. Making the proper adjustments starts with a willingness to learn and acclimate to new trends. Similar to how there are expectations for you to tailor your resume’s content to the job description you are applying for, there are expectations for the integral structure of your resume as well. The more months that have elapsed since you’ve last reopened your job search, the more alterations you will discover to be necessary.

Furthermore, between spiked unemployment rates and fluctuating employer needs, COVID-19’s impact makes a strong resume vital now more than ever. With the help of the career experts at The Ladders and CNBC Make It, we reveal four resume expectations all hiring managers will have amidst the coronavirus pandemic:

Remote Work Skills

Due to the pandemic, employees were forced into an abrupt change of environment, pushing many of you outside your comfort zone. As a result, there are likely new telecommunication skills and other resourceful skills you’ve acquired. Don’t gloss over this experience with generalized statements such as “I am a quick learner” or “I am adaptable.” Instead, share your experience working remotely and how you’ve been able to manage all your responsibilities or even become more productive. Provide details on how your company utilized Zoom, Slack, or another communication platform, and how you stayed heavily involved in meetings. 

How You’ve Adjusted to COVID-19 Within Your Role

Employers are looking for employees who have demonstrated an ability to adjust through unprecedented challenges and altering expectations. Reveal how you have proven yourself to be adaptable. Outside of the change in scenery, this may include budget adjustments, new technology, new responsibilities, or communicating with co-workers you haven’t worked with before. 

Showcase examples or critical metrics that highlight your abilities in critical thinking, organization, dedication, and other vital strengths you possess. But remember, this conversation is your chance to interview your potential employer as well. If you desire open communication with management, resources available to delimit workplace stress and aid mental health, or strong precautions put in place to limit the spread of the virus for all employees, now is the time to present these concerns.

Describing Previous Role and Employers

Unless your previous employment was with a nationally known company such as Google, Microsoft, or Amazon, it’s pivotal that you provide a brief company description. When you reflect on your previous role’s responsibilities, can you identify any similarities between your duties and the present job description? Incorporate a few of the keywords used by the employer as you highlight your relevant work experience. When emphasizing this experience in a previous role, Yang also recommends listing the company size as it will speak to the workload you took on and resources you had available.

*PRO TIP / BONUS TIP* – Include the job title for which you are applying at the top of your resume. A bold, relevant title can immediately grab the attention of the hiring manager. Career coach Peter Yang recommends you place this title directly beneath your name and contact information.

A Link to Your LinkedIn Profile

An often-neglected step in your application process is including the link to your LinkedIn profile page. Providing the link will offer quick access to the hiring manager when they download your application and garner a proper first impression. Presenting this digital first-impression promptly is critical, considering how much of the interview process is conducted virtually. A ResumeGo study found that candidates with a “comprehensive” LinkedIn profile have a 71% higher chance of getting an interview than those who don’t. Just remember to optimize all the features LinkedIn has to offer, rather than simply repeating your resume. Those who optimized LinkedIn’s features for a comprehensive profile page saw a 6% increase in callbacks over those who did not.

Wrap Up

Incorporating these four elements will maximize your shot at landing the interview and, ultimately, a new job. For more insights into constructing a winning resume in 2021 and real examples, check out Peter Yang’s full article. Yang discusses the importance of including an experience summary, which should take precedent over the age-old objective statement.

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