Workplace Trends To Monitor Ahead of the New Year
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COVID-19

  • Jake Pshock
  • Career Advice, Data & Trends, For Employers, Remote Work
  • October 13, 2021

Workplace Trends To Monitor Ahead of the New Year

COVID-19 has reshaped today’s workforce for businesses and employees alike. Pieced together from a research report by Chief Economist and Director of Research at GlassDoor, Andrew Chamberlain, Ph. D, we reveal specific trends for today’s workplace that will continue to develop in 2022 and beyond. Stay cognizant of these emerging trends and discover how they pertain to you:

1. The Hybrid Work-From-Home Model

While 2020 introduced many Americans to their first experience working from home, 2021 introduced the country to the hybrid workplace, combining remote and in-person work to ease employees back into the office. However, this ‘easing’ process does not have an end date in sight and is likely a business model that is here to stay. The career experts at Zenefits explain how a hybrid workplace does not imply in-office work for everyone. It will often open the office to serve as a gathering space for monthly meetings, brainstorming sessions, or employees who need to get out of their house.

86% of workers say they would prefer to continue working from home, at least part-time, as offices reopen. (GlassDoor)

This business model also allows employers to cut costs by eliminating a large portion of their office space and improve overall productivity by eliminating commute time for employees. While there is sure to be a dip in employee connectivity and accessibility, committing to the employee-friendly hybrid business model can reduce employee turnover by up to 17%.

2. Bolstered Salary Expectations

As millions of employees move into new cities at the benefit of their company’s work-from-home policy, they open themselves to thousands of new opportunities from employers that are doing the same. Within this development, employers are strapped to the rising rates of top-performing employees and realize they must conform to remain competitive. For employees, many companies and their executive teams have adjusted not to match a big-city salary (i.e., New York, Chicago, Los Angeles) for a remote employee living in a city with a much lower cost of living. However, there is an expectation that they will still meet you somewhere in the middle. Forbes reports an expectation of 115%-120% of the candidate’s local market rate, mutually benefiting both parties involved.

3. Progress, Not Promises on Corporate DEI

The movement for employers to become a more diverse and inclusive culture has always been one full of lots of promises, but with employees and job-seekers now in the driver’s seat, today’s executives are feeling the pressure. Employers can expect action to be required and initiatives to be established to land top talent in today’s job market. According to a recent GlassDoor survey, 76% of today’s job-seekers report a diverse workforce as a critical factor when evaluating job offers.

“It’s critical to understand how different groups look at D&I from their own work experiences, reinforcing the overdue need for all employers to improve when it comes to diversity, inclusion, and belonging in the workplace.” – Carina Cortez, Chief People Officer at GlassDoor

Wrap Up

The pandemic has accelerated the progress of pre-existing trends across several industries and the general workforce, and these three trends are just a few examples. Uncover more trends that are reshaping today’s workplace shared by the team at GlassDoor For Employers here.

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  • Jake Pshock
  • Data & Trends, For Employers, Recruiting
  • July 15, 2021

Statistics Employers Should Keep in Mind in 2021

As the job market continues to heal and the unemployment rate inches closer to the pre-COVID 3.5 percent, employers are working hard to become more marketable. With the increase of remote positions, inclusive workplaces, and upskilling, employers must finetune their brand and assure work-life balance is achievable for their team. 

Earlier this month, the team at Glassdoor For Employers pieced together 45 statistics employers need to review in order to shape a healthy recruitment model and attract top talent. We review a few of our favorites below:

COVID-19: Health & Safety

As companies continue to reopen offices and create hybrid positions, the wellness of employees cannot be taken lightly. Ensuring the proper health and safety protocols are in place is an essential piece to retaining your key employees and attracting new candidates. Beyond the tangible health and safety measures, employers must stay attuned to their responsibilities of their team’s mental health as well.

  • 86% of employees say they would prefer to continue working from home, at least in a hybrid role, when their office reopens.
  • 68% of hiring managers say remote work is working better than when they first started working remotely in 2020. Reasons included reduced non-essential meetings (70%) and increased schedule flexibility (60%).
  • The challenges of working from home: 20% cited they lack interactions and often feel isolated when working from home, and 16% don’t have a home office or dedicated space, so they feel distracted.
  • 70% agree that employees should be required to get a COVID-19 vaccine in order to return to the office.

Employer Branding

Over 85% of job-seekers admit to searching a company’s reviews before choosing to interview. Whether it is on Glassdoor, Indeed, LinkedIn, or another social platform, responding to past or present employees plays an essential role in your future hires. A strong brand will not only help you attract top talent but will help you retain your top employees as well. 

  • 86% of HR professionals surveyed indicated recruitment is becoming more like marketing.
  • 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.
  • Employee voice is 3x more credible than the CEO’s when talking about working conditions in that company.

Diversity

How much does diversity matter to job seekers? 76% of job-seekers and employees reported a diverse workforce as a critical factor when evaluating companies and job offers. In addition to the expanded creativity and innovation that a more inclusive workforce provides, the McKinsey firm also found that ethnically diverse and gender-diverse companies have proven to be more profitable.

  • About 1 in 3 employees and job seekers (32%) would not apply for a job at a company with a lack of diversity among its workforce. 
  • 71% of employees would be more likely to share experiences and opinions on diversity & inclusion at their company if they could do so anonymously.
  • Nearly half of Black (47%) and Hispanic (49%) job seekers and employees have quit a job after witnessing or experiencing discrimination at work, significantly higher than white (38%) job seekers and employees.

Work-Life Balance

As the stress and fatigue behind the 40+ hour work weeks continue to be spotlighted, the value of a healthy work-life balance is becoming more fundamental. Enhanced by the remote work shift, the blurred lines between work life and home life are a gateway to career burnout that cannot be ignored.

  • 70% of employees said that their work defines their sense of purpose. Still, only 15% of frontline managers and frontline employees say they live their purpose at work, compared with 85% of executives and upper management.
  • Employees on average are working three more hours per day than before the pandemic.
  • 41% of workers feel ‘burnt out’ at work, and 45% feel emotionally drained.
  • A survey at Imperative found that people who engage in peer coaching are 65% more likely to feel fulfilled; 67% more likely to report being a top performer; 73% more likely to report feeling a sense of belonging; and 50% more likely to expect to stay in their job for more than five years.

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  • Jake Pshock
  • Career Advice, Culture, Data & Trends, For Employers, Remote Work, Retention
  • May 21, 2021

Employer Branding Strategy: Trends To Monitor in 2021

Employers: Does your brand effectively communicate the value your organization has to offer? Are you proud of your reputation in employee experience and employee satisfaction? It’s time you make the necessary adjustments to show your team how much you value their hard work, especially during the unpredictability of the pandemic. Furthermore, your acknowledgment and gratitude will often boost your team members’ mental well-being, thus improving productivity and encouraging them to show the validity of your kind words.

Many employers get wrapped up focusing on the consumer aspect of their brand, but there needs to be an equal focus on the viewpoint of employees and job-seekers. When a strong, healthy image is established through upheld core values, the quality and integrity within each employee will organically strengthen the company’s consumer brand. 

Through a well-structured employer branding strategy, companies can propel their talent acquisition to an upper echelon of job-seekers and improve employee retention. The current shift in today’s workforce calls employers to go beyond the traditional employer branding strategies, i.e., an appealing website, five-star testimonials, and detailed job postings. Here are three workplace trends today’s employers need to closely monitor and implement to stand out as a top place to work:

Increased Workplace Health & Safety Protocols

As the restrictions surrounding businesses returning to the office are beginning to lift, the health and safety protocols remain at large. You can find the CDC’s up-to-date COVID-19 Office Building guidelines and restrictions here. People want to feel safe right now, and if you decide to reopen your office, it is your ultimate responsibility to make sure the proper measures are in place. 

The necessary health and safety protocols go beyond in-office cleaning, sanitization, and social distancing. It is your responsibility to stay up to date with mental health trends by enhancing work-life balance benefits through flexible schedules, childcare assistance, and therapeutic resources. Showcase your call towards mental health awareness and wear it proudly. For the years ahead, establishing a supportive environment for your employees is crucial to retaining your top performers and attracting new ones. 

Integration of Remotely Operating Employees

While some companies near a return to their traditional in-office capacity, others remain in the preliminary stages of that transition. Regardless, the concept of remote employees and Zoom conducted meetings are here to stay. Since companies across the country are making these remote hires, competition for top talent is greatly heightened. If you can adjust your vacant positions to operating on a remote or semi-remote basis, you will open your company to 26% of job-seekers that admit requiring a work-from-home option (via Career Builder). 33% of job-seekers also revealed they apply to jobs outside their location with the expectation they would be able to work from home. 

As a result of the emphasis on remote-based positions, there is an increased value placed on company culture and reputation. Having a quick commute, provided lunches, or an office-with-a-view are much less valued with the hiring shift. The concerns of a remote employee surround topics such as lack of communication, flexibility in work hours, feelings of isolation, and the fear of office politics getting in the way of a promotion. As the employer, you must prioritize ensuring job stability and providing reassurance and fairness in performance reviews. 

An Emphasis on Diversity & Inclusion

Companies that emphasize diversity and inclusion initiatives, such as fair treatment, equal opportunity, and education, will experience immense growth because of the different perspectives and ideas they invite. Consider implementing some of your employees as brand advocates, sharing their positive experiences and excitement about their job online. Your use of social media is a great tool to showcase your responsibility in building a more diverse and inclusive workplace. Conversely, any sign of discrimination that reveals a mark of privilege or bias will be immediately put under the spotlight and have intense ramifications. 

In today’s contest for top talent, the career experts at Smarp stress the importance of attracting the right employees and looking beyond the traditional talent recruitment practices. Here are 10 of the top benefits Smarp lists as a result of diversity and inclusion in the workplace:

  • Accelerated Growth & Financial Performance
  • Boosted Innovation & Creativity
  • Improved Reputation
  • Improved Decision-Making
  • Higher Talent Attraction (67% of job seekers describe diversity as an important factor)
  • Increased Knowledge exchange
  • Increased Employee Engagement
  • Enhanced Employee Retention
  • Increased Employee Empowerment
  • Increased Employee Loyalty

*BONUS* Maintain Accurate Candidate Personas

With the high volume of job-seekers, it has become increasingly challenging to identify all-star candidates. By thoroughly defining your ideal candidate persona, you can more accurately compose your job description to align with your existing team members and culture. Analyze the resume of your current employees and inquire about the qualities that have made them successful. Take note of their demographics, educational and professional background, and any career goals they may have. Other critical questions include:

  • Adding to our three listed above, which job features were most important to them?
  • Were they passive or active job seekers?
  • What tools did they utilize to search for jobs?

Wrap Up

Don’t downplay the importance of focusing on your employer branding and how an effective strategy can impact your company for years to come. Like anything else, it takes hard work and intentionality, but establishing a new narrative through emphasized health and safety, remote integration, and diversity and inclusion will lead you to see your culture and employee output evolve over time. 

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  • Jake Pshock
  • Career Advice, Career Growth, For Employers, Leadership
  • April 23, 2021

A.G.I.L.E. Leadership: Success in a Post-Pandemic World

To succeed in a post-pandemic world, today’s professionals must be A.G.I.L.E. in their leadership. Beyond Limits Initiative Founder & Forbes Council Member, Juliet Ehimuan, describes this ‘responsive and adaptable’ leadership style as imperative for genuine camaraderie and cross-functionality to be entrenched in your organization. Join us as we review Juliet’s timely advice and provide some input of our own:

Approachable

Presenting yourself as easily and comfortably approachable in a work setting promotes inclusion and diversity and puts people at ease in their communication. Becoming approachable is not achieved simply by extending an open-door policy or by being friendly in the office. To be an approachable leader, you must first master the art of listening and meet them at their level. Let your colleagues know you are invested in what they have to say by asking lots of questions and not attempting to multitask in the process. Understand that whenever they vent to you, it does not mean they are awaiting a solution. Many leaders choose to remain closed off in their approach, but choosing to be accessible and attentive is fundamental in great leadership.

Grounded

With the chaos that the COVID-19 pandemic has brought, people are looking to their leaders and management team to provide stability now more than ever. The demand of a true leader encompasses holding your ground through trying times (not just when it is easy). Has your recent decision-making been in alignment with your organizational goals and purpose? Staying balanced and realistic is critical to portraying both authentic and confident leadership. Through difficult times and high-stress situations, you can illustrate sound guidance by choosing to be proactive rather than reactive. 

While worry and tension are often imminent, holding tight to your vision and staying flexible to get there is imperative to maintaining strong leadership through uncertainty. Choosing to ‘trust your gut’ is often the intuitive route taken by today’s great leaders, but sometimes that intuition involves taking advice from a co-worker! Not every decision will be the right one, but staying accountable as a leader can quickly diffuse any consequences and setbacks that arise. 

Innovative

Successful leaders recognize the importance of “brave new thinking,” says Ehimuan, by “challenging existing norms and assumptions, finding more cost-effective ways of doing business and exploring alternative supply chain management models or new customer channels.” In short, seek new perspectives from your team and new ways to use your employee’s unique skill sets.

When you become a more collaborative unit, you are making a path for your team’s creativity to bolster innovations. While mistakes are still likely to occur, the miscalculations and risks you take will be more fruitful in your development. Exploring this insight will provide new inventive solutions to your company and enhance the individual’s personal growth. Without an innovative mindset and contributions from your team, your competitors will certainly pass you by. 

“Successful people do not think outside the box. Successful people just make a bigger box.” -CC Sales Pro.

Leverager

COVID-19 brought a new, emphasized meaning to the phrase “Do more with less.” Large corporations, small businesses, stores, and restaurants across the country all took on the challenges of downsizing and limiting their budget. Additionally, they needed to adjust to new safety protocols and travel restrictions. As a result, this spotlighted the innovative thinkers and the new ways to leverage technology resources to upkeep their brand. 

Leveraging your resources and relevant data requires thorough research and levelheadedness. With the support of your team, you must stay open to strategic consultation and quick to act. Being a ‘leverager’ is not to say ‘take advantage of your relationships with people,’ but to tap into the resourceful, authentic relationships of people you believe in. When you have laid the groundwork and have genuine connections within your industry, the relationships will leverage themselves. 

Furthermore, you should never attempt to leverage skills or assets you do not have, as the misrepresentation can dramatically impact your reputation. Instead, build awareness of your team’s skill-sets and the confidence they have in their respective crafts.  

Empathetic

The employees remain the backbone of any organization. Showing that you value their happiness will have a tremendous impact on your company’s overall productivity. Exhibiting empathy and compassion to your team will let them know they can trust you with the bad news as much as the good news. Creating this bond goes a long way in developing healthy relationships and unity. Over time, they will be more inclined to share new information with you because of your ethical approach. 

Remember that you are not the only one experiencing new challenges. Provide an outlet for their problems, and you will prevent employee burnout and limit stress takeover. In your nurturing maturation, you will develop an incorruptible loyalty that is supplemented with respect. To continue this growth, seek honest and open feedback from your colleagues and accept it with gratitude rather than disdain. 

Wrap Up

Staying A.G.I.L.E. in leadership is not exceedingly difficult to achieve but takes quite a bit of effort and intentionality. When you are approachable, you enable yourself to receive valuable criticism and developing trust. In addition to being an active listener, being an active learner keeps you open to new perspectives and shifts your work culture into a collaborative, unified group. Keeping yourself focused on these five leadership behaviors will produce a high-performing team despite any additional ‘curveballs’ that will be thrown your way.

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  • Jake Pshock
  • Career Advice, Interviews, Job Search Tips, Remote Work, Resumes
  • January 15, 2021

Resume Must-Haves For 2021

If you fail to ‘adapt with the times’ as a job-seeker, your resume will fall short. Making the proper adjustments starts with a willingness to learn and acclimate to new trends. Similar to how there are expectations for you to tailor your resume’s content to the job description you are applying for, there are expectations for the integral structure of your resume as well. The more months that have elapsed since you’ve last reopened your job search, the more alterations you will discover to be necessary.

Furthermore, between spiked unemployment rates and fluctuating employer needs, COVID-19’s impact makes a strong resume vital now more than ever. With the help of the career experts at The Ladders and CNBC Make It, we reveal four resume expectations all hiring managers will have amidst the coronavirus pandemic:

Remote Work Skills

Due to the pandemic, employees were forced into an abrupt change of environment, pushing many of you outside your comfort zone. As a result, there are likely new telecommunication skills and other resourceful skills you’ve acquired. Don’t gloss over this experience with generalized statements such as “I am a quick learner” or “I am adaptable.” Instead, share your experience working remotely and how you’ve been able to manage all your responsibilities or even become more productive. Provide details on how your company utilized Zoom, Slack, or another communication platform, and how you stayed heavily involved in meetings. 

How You’ve Adjusted to COVID-19 Within Your Role

Employers are looking for employees who have demonstrated an ability to adjust through unprecedented challenges and altering expectations. Reveal how you have proven yourself to be adaptable. Outside of the change in scenery, this may include budget adjustments, new technology, new responsibilities, or communicating with co-workers you haven’t worked with before. 

Showcase examples or critical metrics that highlight your abilities in critical thinking, organization, dedication, and other vital strengths you possess. But remember, this conversation is your chance to interview your potential employer as well. If you desire open communication with management, resources available to delimit workplace stress and aid mental health, or strong precautions put in place to limit the spread of the virus for all employees, now is the time to present these concerns.

Describing Previous Role and Employers

Unless your previous employment was with a nationally known company such as Google, Microsoft, or Amazon, it’s pivotal that you provide a brief company description. When you reflect on your previous role’s responsibilities, can you identify any similarities between your duties and the present job description? Incorporate a few of the keywords used by the employer as you highlight your relevant work experience. When emphasizing this experience in a previous role, Yang also recommends listing the company size as it will speak to the workload you took on and resources you had available.

*PRO TIP / BONUS TIP* – Include the job title for which you are applying at the top of your resume. A bold, relevant title can immediately grab the attention of the hiring manager. Career coach Peter Yang recommends you place this title directly beneath your name and contact information.

A Link to Your LinkedIn Profile

An often-neglected step in your application process is including the link to your LinkedIn profile page. Providing the link will offer quick access to the hiring manager when they download your application and garner a proper first impression. Presenting this digital first-impression promptly is critical, considering how much of the interview process is conducted virtually. A ResumeGo study found that candidates with a “comprehensive” LinkedIn profile have a 71% higher chance of getting an interview than those who don’t. Just remember to optimize all the features LinkedIn has to offer, rather than simply repeating your resume. Those who optimized LinkedIn’s features for a comprehensive profile page saw a 6% increase in callbacks over those who did not.

Wrap Up

Incorporating these four elements will maximize your shot at landing the interview and, ultimately, a new job. For more insights into constructing a winning resume in 2021 and real examples, check out Peter Yang’s full article. Yang discusses the importance of including an experience summary, which should take precedent over the age-old objective statement.

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