Successfully Utilizing Keywords In Your Job Search

One challenge modern job seekers face is the need to balance their resumes and LinkedIn profiles for both human eyes and applicant tracking systems. You want a readable, engaging resume, but it may need to get through an Applicant Tracking System (ATS) first. While up to 40% of companies may not use an ATS, using organization keywords is still the best way to get noticed by both digital and human eyes.

What exactly are keywords? Susan P. Joyce excellently defines them as:

“The terms used by searchers to find relevant content in a search engine, social network, applicant tracking system, or other database.”

We always speak about the importance of tailoring your resume, and this is where keywords shine. Discover why keywords are vital in the modern job search and how to make them work for you, and you’ll find the key to job search success!

The importance of keywords

Recruiters spend a short amount of time on each resume, and the ATS may keep your resume from getting to them in the first place. You need to stand out in a limited amount of time and prove you’re the candidate for the job.

Consider your search. You’re using keywords to find the jobs you are interested in, inputting job titles and locations into search engines to find positions relevant to you. If you’re looking to be a warehouse supervisor, just typing in “supervisor” is going to find a lot of unrelated jobs.

Coming up with a plan for your job search is the first step to finding the right keywords to use. Ivy Exec recommends figuring out your goals and conducting thorough research before you start applying. Target your ideal roles and industries, talk with your network, and research specific organizations. This targeted approach will provide clarity on what your dream jobs are looking for and how you can appeal to them.

Utilizing keywords

With this knowledge, you can begin incorporating keywords into your resumes and into your LinkedIn profile, too.

While we’ll recommend, as always, tailoring your resume for each position, there are a few keywords that are always relevant—your basic information!

It may seem obvious, but make sure you’re using the same professional name across all of your job seeker material. Susan P. Joyce says if your business cards use a different name than the one you use on LinkedIn, it will lead to confusion.

You don’t want to use a full address, but make sure your current city or targeted city is clear, as many recruiters search based on location. If you speak any additional languages or have college degrees or certifications, they should be clear as well. Finally, use a job title for the position you seek, and be as specific as possible. Use the version used by the company, if possible, and when in doubt, Susan adds to use a slash between two similar titles (Executive Assistant/Administrative Assistant for example).

With the basics covered, you can get into the finer points. Start by combing through the job description and highlighting all action words. These are the key responsibilities of the position, and your resume needs to show you’re capable of them. If you see a reoccurring word, definitely make a note to incorporate it, writes Mariana Toledo.

The exact word choices matter and you want to be specific. That’s why the easiest way to find relevant keywords is to take them right from the description.

Next, look at the industry on the whole. The terminology may change from position to position, but there should be a few constants. Alison Doyle suggests looking at the difference between job-specific skills and transferable skills and making sure to highlight both. If you’re applying for a programming job, you may need specific software skills, but you’ll also want good communication skills.

“For example, being able to operate a power saw is a job-specific skill for a carpenter, but not for many other jobs.” –Alison Doyle

You can use these keywords and incorporate them through your work history. Not only will this show you have the experience where it matters, but a potential ATS will note the word choice and help you stand out.

If there are any relevant proficiencies, certifications, or courses you’ve completed, make sure to add them as well. These are things like Photoshop, Salesforce, WordPress, programming languages, and even Microsoft Office suite. These can be sprinkled within your work history or on a separate “skills and qualifications” section.

Finally, after incorporating keywords, make sure your resume is readable and truthful. Joseph Rios writes that while it may be tempting to manipulate keywords to your advantage, never lie on your resume. It can bite you in the rear down the road. Susan P. Joyce adds that stuffing your resume with keywords with no strategy will make your resume bloated and unreadable. Make sure to incorporate your keywords in a logical and descriptive manner.

Wrap up

Using keywords may seem daunting at first, but if you do your proper research it will become a natural part of job searching. It’s imperative to stand out in your job search, and using the right keywords will make sure your resume gets seen. Use job descriptions and industry knowledge to your advantage, and incorporate the keywords in an honest and logical manner.

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The Pros And Cons Of One-Click Apply

For job seekers, technology can be a wonderful thing. You can apply to jobs almost anywhere from the comfort of your home, you can stay in touch with your network easily through social media, and, thanks to the rise in remote work, you can even do a job from home.

But because of the ease of access, it can be much harder to stand out thanks to the high levels of competition. Experts say it can take 100-200 applications to get just one job offer, and your average job search could take up to nine weeks. To get a job in the traditional way, you’ll need to send a high volume of resumes.

That’s why job search websites like LinkedIn, Indeed, and ZipRecruiter offer “easy” or “one-click” apply options. For someone looking to get as many resumes out as possible, these features are a massive boon!

Or are they? Despite the convenience, using these features may not make you stand out from the crowd. We’ll cover what easy apply systems actually do, their faults, and when they can help your search.

What do they do?

The name sells the basic function well enough—an easy or one-click apply skips through much of the traditional application process to quickly get your documents into the hands of recruiters. They may or may not offer the chance to attach relevant documents like a copy of your resume or cover letter.

In most cases, this allows you to quickly submit a generic, multi-use resume. In LinkedIn’s case, you’ll instead be submitting your LinkedIn profile. This allows you to quickly scroll through online job boards and apply to anything that strikes your fancy.

The problem

Bypassing the conventional application process, which is often time-consuming and tedious, is an amazing idea, but it has its drawbacks.

“As with all quick fixes, the easier option has its drawbacks. Primarily, you’re trading customization for simplicity.” – Jaclyn Westlake, The Muse

This convenience leads to a lot of applications being submitted. In spite of this volume, you may think having the right keywords will get your generic resume picked by the applicant tracking system, but Mac’s List says that may not be the case. Around 40% of companies don’t use ATS, and if your resume isn’t tailored it will struggle to get noticed by the person reading it.

Data shows using one-click apply methods doesn’t have an impact on whether or not you’ll hear back from the employer, according to SmartRecruiters. Your resume will be added to a large pile of applicants regardless, and your content will have to speak for itself.

In LinkedIn’s case, the Easy Apply puts a lot of pressure on your profile. Regardless of whether you attached a resume and cover letter, your profile is the first thing the hiring manager will see. If you’ve been neglecting your profile or hoping your resume will carry you, you may be disappointed when your application is quickly discarded.

You can help alleviate this by having a well-developed LinkedIn profile, which is good to have regardless. Lewis Parrott says having a professional photo, strong headline, relevant details in your job history, and interesting personal details can help alleviate some of the issues with using Easy Apply.

When can it help?

While network connections and carefully customized resumes are a superior job search strategy, one-click applying does have its place and can help lead to a well-rounded search.

Volume does matter in your job search, especially for entry-level roles. The application process is often tedious, and constant rejection after spending significant time applying is discouraging. Quick applies can help you cast a wide net. You may not always bring in the best jobs this way, but it can help build momentum. Career Sidekick does recommend at least tailoring your resume for a specific industry if you choose this route.

If you’ve already tapped your network and carefully applied to your dream companies, then using easy apply functions can be a way to supplement that search. Use them to compliment your job search, not to be the heart of it.

Relying on one-click apply is NOT recommended if you’re looking for your dream job, but sometimes you just need a job. Whether you need a source of income, you need to learn a skill, or you’re just looking to get your foot in the door, these functions are a great tool to find a low-stakes job.

Kindra Cooper believes if you have a top-notch LinkedIn profile already their method can work. In fact, if you’ve spent time adding URLs, displaying endorsements, highlighting your skills, and you have a strong summary, your profile may be even better than your resume. But this requires you to have done all the work beforehand, and it’s best not to put all your eggs in one basket.

Wrap up

Job searching can be a long and arduous process, and any tool that can make the journey easier is appealing. But while they offer additional assistance, it’s imperative to understand the pros and cons of using one-click apply methods. There are times to use these features, and they can complement a thorough job search, but they shouldn’t be relied upon as your only job-searching strategy. For more in-depth job search strategies, check out our other great articles!

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Defining and Presenting Your Personal Brand

Branding is a powerful tool that allows consumers to anthropomorphize different companies. Some of the most successful companies stay in the public eye because of their strong branding and iconic imagery. But this isn’t limited to large companies. With some careful planning, you can create a curated digital presence through personal branding.

Using technology, potential employers and customers can learn all about you without ever meeting you. With that in mind, it’s better to control that image yourself. How do you want to be viewed? No matter where you’re at in your career, controlling your own narrative can be the key to living the life you desire. We’ll explore why it’s so important to build your brand and what you can do to present yourself in the best possible way.

Why does it matter?

Think of a celebrity, whether you like them or not. Think about the traits you associate with them. You’ve likely never met this person, but you have an opinion of them based on these perceived traits. That’s the power of personal branding, and it’s reasonable to assume you’d rather have people thinking positively about you.

Harrison Monarth sees the difference between reputation and personal brand as intentionality. Your reputation is based on first impressions and the relationships you’ve formed. Personal branding is about creating your narrative and deciding what you want to present.

Renderforest lists three keys benefits of having a well-defined personal brand:

Raising self-awareness: Taking a look inward will give you a deeper understanding of your strengths and weakness and the value you can bring to others. Once you understand this yourself, you can better market what you have to offer.

Build trust and credibility: If you’re putting forth a consistent and accurate message, you’ll appear much more credible. With the traits you’ve chosen to define you at the front, people will look to you as an expert where it matters.

Grow your network: If you’ve built trust and credibility, you’ll come to be viewed as an expert in your niche. This will lead to others reaching out to you and looking for your expertise.

Finally, according to Medium, as of 2020, 43% of the workforce in the US is made of freelancers and contract workers. If your name is your business, it’s crucial to have a strong personal brand to keep growing.

How to build your personal brand

You already have a personal brand whether you realize it or not, but it’ll take some self-scouting to craft the image you want. Mac Prichard suggests doing a self-audit and asking others for objective feedback. Do a deep dive on search engines to see what pops up when you search for yourself and make sure your social media pages are “clean.” Then, talk to people you know and see what you’re known for. You can use anonymous tools to make sure you get honest feedback.

“You may be tagged in a video on Facebook where you’re singing Happy Birthday offkey. Funny and harmless—except if that’s the first thing an employer sees when searching for a serious, competent business leader.” -Mac Prichard

Next, decide how you want to be defined and what your goals are. How do you want to be known? Whether you’re a charismatic salesperson, a master of a specific technology, or an expert in handling conflict resolution, you want to have a clearly defined niche. The more specific that niche, the better. We recently covered the idea of the elevator pitch—a short summary of who you are and what you can offer. This is the core of your personal brand.

After these steps, you should have an idea of how you’re currently viewed and how you’d like to be viewed. The next step, according to Anders Hjorth, is to build your assets. What resources do you need to increase your visibility and your credibility?

You can not like social media, but it pays (sometimes literally) to have the right profiles. Depending on your industry, you may also want your own website to showcase your work or a portfolio filled with previous projects.

Make sure those profiles are working for you through careful design. Make sure your profiles will get noticed and make people want to contact you.

At the end of this process, Mac Prichard says to go all out. Once you’ve built a brand you’re happy with, steer into it. Exude confidence and don’t be afraid to show off your personality.

“You’ve done the work to know who you are and what you bring to the workplace. When you are clear and convinced that you’re a valuable and effective contributor, that message shines through. Your professional brand should convince others that you think you’re the best candidate for the job, and they should too!” -Mac Prichard

Wrap up

Standing out for the right reasons is the key to succeeding in the business world. Creating a clearly defined niche and becoming an expert will grow your network, help build great relationships, and assist you in finding your dream career. Playing an active role in crafting your personal brand is the first step, and the benefits are endless!

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How To Heat Up Your Summer Job Search

The weather is starting to heat up, but what about your job search? Summer is associated with many things, but new career beginnings usually aren’t one of them.

Despite this, job searching continues, especially for fresh college graduates entering the workforce. If you need a job, you need a job. We’ll brave the heat and look into the pros and cons of a summer job search and provide tips on how to make this your most productive summer yet.

Is summer a good time to search?

Just as with the holiday season, experts are mixed on whether summer is a good time to apply or not. With less seasonal work available in most industries and many employees taking summer vacations, Valerie Streif, senior content at Pramp, viewed summer as one of the two worst times to seek employment.

“During the middle of summer, the least amount of vacancies are posted, not only for seasonal jobs but also regular positions, since teams are usually juggling many different employees taking time off for summer vacation. It’s also an awkward time to get started – right in the middle of the year.” – Valerie Streif

Meanwhile, The Muse’s Kat Boogaard suggests that summer is a good time to keep the search moving despite what others may say. Hiring managers have a full-year job and will always be looking to fill open positions. There may be less competition as others slow down their search, and hiring managers may be less busy as a result.

According to NACE, employers are expected to hire 27% more recent graduates this year compared to 2021. So even if summer is often viewed as a poor job to search, the market is currently in your favor.

Your mileage will vary based on the industry and type of position you seek. But if you need a new job, there’s no reason you have to wait until fall. So how can you make the most of your search?

Start strong

Summer means more daylight and an earlier start, and your search should follow suit. If others believe this is the time to slow down their search, zig while they zag. Before you start getting your applications out, however, you’ll want to come up with a plan.

Research the companies you’re interested in working for to start getting an idea of what they are looking for. You will never regret doing too much research. This allows you to prepare your documents accordingly.

Many fresh graduates or athletes transitioning to the business world will commonly use a “one size fits all” methodology with their resume and cover letter, but a set of documents tailored to the position you are applying for is much more likely to catch a recruiter’s attention. Margaret Steen of Stanford Report acknowledges that recent grads will need to send out more applications than someone established in an industry, so it may not be practical to start from scratch with every application. She says a hybrid approach, creating one main resume and tweaking it as needed, is a helpful strategy.

Don’t forget about networking

No matter if you’re newly entering the workforce or you’re a seasoned veteran, networking is always crucial to career development. With warm weather, people are looking to make the most of it by going to social events, and this applies to the professional world as well.

If you’re a recent graduate, your school or department may have alumni events that can be the perfect opportunity to get your name out there. CNBC’s Katie Hopsicker suggests using any resources your college can offer to your advantage.

“Most universities and colleges have career centers, and these centers are there to help you. Resources like resume workshops, job hunt seminars and even email newsletters detailing job openings may open the door for you to find your next opportunity.” –Katie Hopsicker

But networking doesn’t have to be completely formal, and opportunities aren’t limited to graduates. Take time to reach out to those you already know for a cold beverage to check-in. Go out of your way to interact with new people at any barbeques or other fun events you attend. Networking happens all year, but summertime often puts people in a social mood.

Enhance your skills

Your growth doesn’t have to be put on hold while you search. There are many avenues available to increase your skills while expanding your network.

For example, you’re never too cool for summer school! Harvard University suggests summer classes can teach or hone new skills in a controlled, often more relaxed environment. These classes don’t have to be official, and you don’t have to take out loans. Search for free, online options or audit classes on sites like MasterClass or Coursera.

Volunteering is another underutilized way to grow your network and your skill-set. Just because you aren’t getting paid doesn’t mean the skills you learn don’t have value, and you’ll have a chance to connect with others you may not meet otherwise.

Wrap up

Many will use the summertime to focus on vacations, but that doesn’t mean employment opportunities aren’t out there. With a good strategy in place, you can take advantage of the slower hiring cycle. No matter where you’re at in your career, it always pays to keep networking and honing your skills while you search. Most of all, be patient! Communication may be slower due to managers on vacation, but if you put in the work and stay cool, you should get results!

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Watch Out For These Red Flags On Your Next Job Search

In wake of the Great Resignation, many organizations are rapidly trying to attract talent. It’s a good time to be a job seeker, as experts believe 2022 is a year favoring employees. But while many companies are hiring and job seekers have a plethora of options, not all of those options are good. Navigating the job market can be like walking through a minefield as you try to avoid questionable organizations.

Thankfully, a well-prepared job seeker can avoid these “mines” by recognizing the red flags these organizations put out. Whether in the job description itself or based on statements you hear in an interview, there are telltale signs you’re heading for an unpleasant role. We’ll cover six of these major red flags to avoid during your next job search.

Vague or problematic language

Before you even interact with someone from the company, the job post alone can tell you a lot about the company’s culture. Just as in dating, there are plenty of words and phrases that should immediately set off warning lights.

Being described as a wizard, ninja, or rockstar might be cool in a video game, but avoid companies seeking these fantastical titles. Dice writes that many tech companies used these titles to jazz up descriptions, but now they are commonly used as a vague, catch-all term to describe someone that checks every single box they want. These terms are also often gendered and can indicate a workplace lacking diversity.

Meanwhile, avoid companies that claim to be “like a family”. Families can often be dysfunctional, and while that may be okay for you and your loved ones, it isn’t how you want a company to run.

“Workplaces that claim to be a family can come with the downsides of family—poor boundaries and guilt trips. No thanks.” –Hcareers

Vague descriptions, or conversely overly long descriptions, can be a bad sign, too. The company may not know exactly what they’re looking for, or they may have unrealistic expectations for the position.

Finally, pay attention to words that imply the position will come with lots of extra work or lead to burnout. If the job description mentions “work hard, play hard”, “fast-paced”, “must be a self-starter”, or “unlimited earning potential”, you could be heading for a bad time, writes Forbes. While these terms don’t need to be immediate deal-breakers, feel free to ask the recruiter what exactly they mean when they use these terms.

Avoiding discussing pay

Even if you’re passionate about your career, you’re still getting paid for your work. Ideally, you’ll make a comfortable living. If a job is vague or dances around the subject of salary, it can be a bad sign.

Some companies may use vague language like “based on experience” or “competitive salary”, but when asked, they should be able to provide a range.

“It’s just basic human choice. We would never accept a job without knowing how much money we’d get in it. We cannot make a decision without that core information.” –Katrina Kibben

Lots of turnover

You may need to do extra research on this tip, but if you see the same position in your search multiple times, it may mean the organization has a high turnover rate. Jennifer Parris suggests you may need to dig deeper to find out why this position is constantly open.

It can be worth asking the hiring manager but don’t be afraid to look outside the current organization. Look at reviews on Glassdoor, check LinkedIn to see how long people remain with the company, and if you know anyone that worked there, get the inside scoop.

Lack of communication

If you’ve started the process of applying and the communication between you and the hiring manager is sporadic, this may be a sign of a dysfunctional organization. While both job seekers and hiring managers can be guilty of ghosting, if you’re having communication issues this early in the process it’s a bad look. We all have bad days, but if you’re consistently being ghosted or the manager feels unprepared, you may wish to look elsewhere.

Long hiring process

Glassdoor’s research team found the average hiring process is 23.8 days, though obviously, this is industry and position-dependent. But the longer the process takes, the more skeptical you should be.

Some organizations may ghost you completely after your interview, but if it takes weeks to hear back even when you’ve got the job, it can be another sign of disfunction, writes Jennifer Parris. The position may not be a priority, meaning you won’t get the support you need once you start the job. Or there could be communication breakdowns between different departments.

Expecting unpaid work

For some positions, you may need to provide some extra examples of your work. If you’re a content creator, for example, a company may want to see writing samples. And while skills assessments are frustrating, they do have value. But if it feels like a prospective employer is asking for too much, it’s a bad sign. This can also apply to the phrase “mandatory overtime”.

If it feels like you’re doing free labor, approach the interviewer. Their response can be telling, believes Fairygodboss. Your time is valuable.

Wrap up

Armed with this knowledge, it should be easier to spot job openings that might not be for you. While you should watch out for these potential red flags, it’s always worth asking the hiring manager about them. Extenuating circumstances happen, and some managers may not know why certain phrases can be problematic. Do your research, ask necessary questions, and ultimately, trust your gut.

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