4 Keys To Constructing A Winning Cover Letter

Why is a well-written cover letter important? A good cover letter has the power to generate interest from the hiring manager or recruiter and make up for the areas where your resume may fall short. Whether or not it is required, it is a great tool to increase your shot a receiving an interview, especially if you do not meet all the qualifications. Conversely, however, a poorly constructed cover letter can derail any good traction your resume may have built.

It’s important to note that your cover letter should never be a copy, or even a reiteration, of your resume’s content. Many job seekers fall victim to going more in-depth on their work history because they are unsure what to include. Your cover letter does not need to be an extensive essay that appears as a sort of ‘last gasp’ at the job. If you choose that route, you will again find yourself repeating conversation points from your cover letter during a first-round interview. Instead, piece together a few brief paragraphs to highlight specific, relevant experience and showcase your knowledge of their industry’s latest trends and current standing. 

Get To The Point

Clearly state your interest in the position and organization in your first sentence. Share relevant achievements to grab the reader’s attention, whether it is through statistics backing success in a previous role or by pinpointing your education. Stay curious and humble as you quickly elaborate on your application. While a two-page resume is often justified, there is no such theory for your cover letter. You should be able to effectively convey your qualifications and passion for the role in a few brief paragraphs. Most hiring managers will not be keen to see you ramble on paper with an overly contextualized message. The more irrelevant details you provide, the more chaotic you will appear. Stay focused and close strong with a call to action for your reader.

Personalize It

Atop your cover letter, you can quickly separate yourself from the traditional job seeker by specifically addressing the hiring manager or recruiter by name. More often than not, the job poster’s name will either be attached to the job posting or easily accessible online. Search the organization’s LinkedIn company page and filter through their employees to find the listed hiring manager (HR Manager, Talent Acquisition Manager, etc.). Don’t be afraid to let LinkedIn notify them that you reviewed their profile. Not only will this research show your interest in the role, but it will prepare key conversation points as you learn more about your interviewer’s work history. If you are unsure of the right individual to address, proceed with the generic salutation.

Tie in your work history to the job description and your passions and core values to the organization. Pay close attention to the top requirements for the role and address them in the body of your letter. Reveal how your skill-set and prior experience make you suitable for the position and an integral part of their team. However, you need to be cautious that you are not simply making edits to a universal cover letter. Most hiring managers will quickly notice that your letter was not initially depicted for their company and job listing. 

*Bonus* If you know someone within the organization who would speak kindly of you, now is the time to name-drop. 

Showcase Your Excitement For The Role

You can quickly build rapport with the reader when you appear enthusiastic about the role, but conveying this enthusiasm through words on a page is not always easy. Reveal a long-term commitment to excellence by revealing goals you have for your position with the company and how you plan to contribute to the company’s growth. If you can show that you prioritize the company’s success over individual success, you will confirm that seamless integration with their team is plausible.

Throughout your compelling message, don’t forget to communicate high levels of confidence, trustworthiness, and integrity. Show why you are different than the traditional job seeker and let your personality shine through. If you cannot garner a genuine enthusiasm for the role, more likely than not, this position is not right for you.

Proofreading

The last thing you want is the strong impression you’ve developed through your work history, education, company research, and passion for the industry to be thwarted by a lack of attention to detail. Don’t overlook the importance of double and triple-checking your letter for grammatical and spelling errors. Enlist the help of your friends, family, Grammarly, and conclude with your final readthrough. 

After the long, strenuous process of constructing your cover letter, it can be difficult to muster the energy and patience to do one last proofread. You are excited to be finished with your masterpiece and eager to get your passion-filled application into the eyes of the employer. Still, even one misworded or confusing sentence could prove costly. Don’t give them any reason to toss your application aside, especially when it is one easily under your control.

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The Ultimate Guide To Nailing Your Job Interview

Do you have a firm grasp of what hiring managers and recruiters are looking for during your interview? What does it take to reveal yourself as the ‘ideal candidate’ through your comments and responses? From the interview classics to addressing your work history, future goals, job specifications, and more, our friends at The Muse recently constructed a supremely extensive guide to answering any question that may come your way. Join us as we break down a few of our favorite examples and offer our reaction and comments:

“Why Do You Want To Work Here?”

Clearly, the job listing and description caught your attention if it brought you to an interview, but hitting the bullet points from the job listing is too generic of an approach. If you want to stand out as a candidate, you must point to what makes the company unique and why it appeals to you. Take a deep dive into the history and foundation of the company. Provide specifics as to how and why you want to be a part of their success long-term, and allow your passion to take over. For example, you can reveal how you took a keen interest in a company’s new product line, marketing initiative, or management change. If you can’t come up with specific reasons or you are struggling to convince yourself of your own words, the position is likely not the right fit for you. 

“Tell Me About a Challenge or Conflict You’ve Faced at Work, and How You Addressed It.”

When your interviewer opens the floor to discuss your work history, keep in mind that they already reviewed your resume, and merely reiterating your content will be seen as a waste of time. Although no one prefers to discuss their conflicts and work-related stress, employers will want to hear how you’ve overcome obstacles in your career. Be open and honest, but remember to remain calm and professional, especially if it is not a fond memory. To showcase you are open to learning from difficult experiences, emphasize what you would choose to do differently. Lastly, keep the focus on the resolution more than the conflict.

“Why Are You Leaving Your Current Job?”

Here’s a question you can certainly expect to be asked by your interviewer. Whether you were let go due to the pandemic or choosing to leave on your terms, any organization considering hiring you will want to know the details surrounding your exit and the relationships you carried. Do you want a salary/promotion your prior employer wasn’t willing to give you? Did you not get along with previous management? There is nothing you can gain from trashing a former employer or manager. Keep things light and straightforward while maintaining an eagerness for the job at hand.

Questions Concerning Your Goals & Preferences

In getting to know the candidates, employers will want to discover what makes you tick. What are your long-term and short-term career goals? If you are asked about your preferences in a work environment and what you want out of a job, the obvious route is to hit the specifics of the company and position to which you are applying (if it truly is the one you want).

As much as you need to prepare for your interview and position yourself as the best candidate, you cannot lose sight of the interview being a two-way street. Ask your interviewer questions such as:

 – Why is this position available? (Is it new, or did someone leave the role?) 

– What is keeping employees happy and long-tenured?

– Upon getting hired, what are the first steps?

– What makes someone successful in this role?

The most prominent leaders are tenacious and decisive, but also adaptable and introspective. If you see the makings of this leadership style within an organization, you may have found a great place to accelerate your career.

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How We Helped A Licensed Title Agent Land A New Job

At NexGoal, we take the placing of our active candidates in their new careers very seriously – which is why our project coordinators spend so much time working with each candidate to put them in the best position to succeed. Once our candidates are placed, we like to take the time to share that candidate’s experience with all of you.

Our team recently had the opportunity to work with tenured title industry professional Anna Vasu in finding her a long-term home. Anna was connected with one of our clients seeking a seasoned professional in the real estate and mortgage industry. She joins the growing list of highly qualified candidates we have helped place into a new career.

When asked why she chose to work with NexGoal, Anna said, “I was contacted by Brittany Brady with a job opportunity and she made all the necessary arrangements for my interview and I was hired. Brittany did a wonderful job working with me and finding me an excellent job. She was extremely professional, thorough, and responsive throughout the entire process.”

We asked Anna what she enjoyed most about her experience working with the NexGoal team. She reiterated her appreciation for Brittany: “She made every step very smooth and went over and above to take care of everything I needed to obtain my job. She assisted in my preliminary conversations with the employer and gave helpful notes for my resume. She was always willing to go the extra mile when it came to my success.”

At NexGoal, we specialize in placing candidates from all walks of life with our various corporate clients. When we got into the specifics of working with Brittany and how she helped set us apart from traditional recruiting firms, Anna had this to say: “Wonderful! Brittany’s efforts helped to simplify the interview stages and provide me clear expectations. She was always respectful of my time and accommodating throughout my onboarding process. She continues to check in on me and genuinely cares for my success and happiness. It was truly a pleasure to work with Brittany!”

When asked why current job-seekers should come to NexGoal when looking for their next career, she stated, “NexGoal and Brittany found the perfect job for me. I could not have found this job without her. Her knowledge, experience, and unique understanding of the client’s needs were tremendous. She was able to reveal specific questions I should expect during the interview, tips on how to present myself, and skill-sets I should emphasize to the hiring manager.”

The NexGoal team would like to thank Anna for her kind words, and we wish her continued success in her new role!

If you’re looking to take the next step in your career and need some help or guidance along the way, start by filling checking out our athlete-candidates page! We look forward to placing you in your next career.

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