NexGoal’s Kevin Dahl and Brad Mullins will be attending  the International Franchise Association’s annual convention February 17-20 in Las Vegas, NV.

Dahl will join the New Markets Summit panel, “Striking the Right Balance: Celebrities, Athletes, Diversity, and Franchising.” The panel will discuss topics such as deciding if a celebrity franchise is a challenge, opportunity, or both; learning how franchise systems have used celebrities to build their brand identity; why a “celebrity” is associated with franchising; understanding how being a Franchise Champion of Diversity impacts your team, staff, customers, and community; and recognize how diversity and inclusion can accelerate the mission of franchising.

The panel will be moderated by Joe Bourdow, CFE and Senior Advisor with ValPak and the chair of the Diversity Institute Board. In addition to Dahl, the panel will feature Jerry Crawford (Jani King International), Byron Stephens (Marco’s Pizza), Glen Mah (First Picks Management), and Tara Amaral (ADP Inc.).

“I am very excited to be able to participate on the IFA Athlete and Celebrity panel,” said Dahl. “I look forward to explaining how NexGoal and our niche concept came to life, and why athletes are a huge part of our franchise concept.”

The IFA Annual Convention features an exhibition as well as four days of panel discussions, roundtables, and networking events, focusing on topics such as finance, franchise sales, domestic and international growth, legal, marketing and PR, and operations.

“I looking forward to attending the IFA show in Las Vegas with Kevin,” added Mullins. “This gives us an opportunity to have conversations with business owners in the franchise world as well as learn more about operating a successful franchise.  We are equally excited about marketing the NexGoal franchise model and receiving candid feedback from our peers in the industry.”

Former Secretary of State Dr. Condoleezza Rice and MSNBC’s “Morning Joe” hosts Mika Brzezinski and Joe Scarborough are featured speakers at the conference.

The International Franchise Association is the world’s oldest and largest organization representing franchising worldwide. IFA’s mission is to protect, enhance and promote franchising through government relations, public relations and educational programs.