Employer Branding Strategy: Trends To Monitor in 2021

Employers: Does your brand effectively communicate the value your organization has to offer? Are you proud of your reputation in employee experience and employee satisfaction? It’s time you make the necessary adjustments to show your team how much you value their hard work, especially during the unpredictability of the pandemic. Furthermore, your acknowledgment and gratitude will often boost your team members’ mental well-being, thus improving productivity and encouraging them to show the validity of your kind words.

Many employers get wrapped up focusing on the consumer aspect of their brand, but there needs to be an equal focus on the viewpoint of employees and job-seekers. When a strong, healthy image is established through upheld core values, the quality and integrity within each employee will organically strengthen the company’s consumer brand. 

Through a well-structured employer branding strategy, companies can propel their talent acquisition to an upper echelon of job-seekers and improve employee retention. The current shift in today’s workforce calls employers to go beyond the traditional employer branding strategies, i.e., an appealing website, five-star testimonials, and detailed job postings. Here are three workplace trends today’s employers need to closely monitor and implement to stand out as a top place to work:

Increased Workplace Health & Safety Protocols

As the restrictions surrounding businesses returning to the office are beginning to lift, the health and safety protocols remain at large. You can find the CDC’s up-to-date COVID-19 Office Building guidelines and restrictions here. People want to feel safe right now, and if you decide to reopen your office, it is your ultimate responsibility to make sure the proper measures are in place. 

The necessary health and safety protocols go beyond in-office cleaning, sanitization, and social distancing. It is your responsibility to stay up to date with mental health trends by enhancing work-life balance benefits through flexible schedules, childcare assistance, and therapeutic resources. Showcase your call towards mental health awareness and wear it proudly. For the years ahead, establishing a supportive environment for your employees is crucial to retaining your top performers and attracting new ones. 

Integration of Remotely Operating Employees

While some companies near a return to their traditional in-office capacity, others remain in the preliminary stages of that transition. Regardless, the concept of remote employees and Zoom conducted meetings are here to stay. Since companies across the country are making these remote hires, competition for top talent is greatly heightened. If you can adjust your vacant positions to operating on a remote or semi-remote basis, you will open your company to 26% of job-seekers that admit requiring a work-from-home option (via Career Builder). 33% of job-seekers also revealed they apply to jobs outside their location with the expectation they would be able to work from home. 

As a result of the emphasis on remote-based positions, there is an increased value placed on company culture and reputation. Having a quick commute, provided lunches, or an office-with-a-view are much less valued with the hiring shift. The concerns of a remote employee surround topics such as lack of communication, flexibility in work hours, feelings of isolation, and the fear of office politics getting in the way of a promotion. As the employer, you must prioritize ensuring job stability and providing reassurance and fairness in performance reviews. 

An Emphasis on Diversity & Inclusion

Companies that emphasize diversity and inclusion initiatives, such as fair treatment, equal opportunity, and education, will experience immense growth because of the different perspectives and ideas they invite. Consider implementing some of your employees as brand advocates, sharing their positive experiences and excitement about their job online. Your use of social media is a great tool to showcase your responsibility in building a more diverse and inclusive workplace. Conversely, any sign of discrimination that reveals a mark of privilege or bias will be immediately put under the spotlight and have intense ramifications. 

In today’s contest for top talent, the career experts at Smarp stress the importance of attracting the right employees and looking beyond the traditional talent recruitment practices. Here are 10 of the top benefits Smarp lists as a result of diversity and inclusion in the workplace:

  • Accelerated Growth & Financial Performance
  • Boosted Innovation & Creativity
  • Improved Reputation
  • Improved Decision-Making
  • Higher Talent Attraction (67% of job seekers describe diversity as an important factor)
  • Increased Knowledge exchange
  • Increased Employee Engagement
  • Enhanced Employee Retention
  • Increased Employee Empowerment
  • Increased Employee Loyalty

*BONUS* Maintain Accurate Candidate Personas

With the high volume of job-seekers, it has become increasingly challenging to identify all-star candidates. By thoroughly defining your ideal candidate persona, you can more accurately compose your job description to align with your existing team members and culture. Analyze the resume of your current employees and inquire about the qualities that have made them successful. Take note of their demographics, educational and professional background, and any career goals they may have. Other critical questions include:

  • Adding to our three listed above, which job features were most important to them?
  • Were they passive or active job seekers?
  • What tools did they utilize to search for jobs?

Wrap Up

Don’t downplay the importance of focusing on your employer branding and how an effective strategy can impact your company for years to come. Like anything else, it takes hard work and intentionality, but establishing a new narrative through emphasized health and safety, remote integration, and diversity and inclusion will lead you to see your culture and employee output evolve over time. 

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Establishing Good Relationships in the Workplace

Employee engagement plays an influential role in a company’s culture and overall job performance. Gallup Analytics reveals that having close friends in the workplace transform the mentality and makes employees seven times more likely to be engaged in their job. For example, if you see your best friend start exercising three times a week, you are five times more likely to begin exercising as well.

Initially shared by our friends at Mind Tools, join us as we break down the importance of establishing meaningful relationships, what the connections should entail, and how to get started!

The Importance of Good Relationships

When your co-workers are also your friends, you remove the chance of toxicity running rampant in the office. Avoiding this all-too-common complication eliminates the potential of career burnout, high turnover, and obstructed creativity amongst employees. As a result, you cultivate a culture built upon creativity, teamwork, and opportunity through a preexisting measure of respect. Within this connectivity, companies will see an increase in their employee retention rate and notice a significant development in the quality of candidates they attract. 

Building quality relationships at work can take some time, but a strong bond between co-workers plays a tremendous impact on a company’s success and employees’ mental health. Emphasizing healthy work relationships leads to increased job satisfaction and moves you closer to reaching your full potential. With legitimate friendships in the office, you are more comfortable bouncing ideas off each other, challenging each other, and receiving the support necessary to take risks. The more in tune you are in your office relationships, the more your personal relationships will grow. Be wary as not to let the casualness of your friendships overrule the professionalism required during work hours. 

The Structure of Good Relationships

The foundation for healthy workplace relationships is made of several key elements:

Open Communication: Be honest and upfront when discussing job performance, future goals, the progress on those goals, and give praise for a job well done. The more intentional you are in communication, the more effective you will be in the workplace. 

Trust: The basis for any strong relationship is built on trust. When you have faith in your co-workers to keep their promises and put forth the effort, you can know time and energy are not being wasted. Shared trust builds a strong bond between employees and enables a platform for open communication.

Respect: Mutual respect between employees results in your team members feeling valued for their input and opinions and make solutions more attainable through collective wisdom and creativity. 

Mindfulness: Stay cognizant of the impact your words and actions can have on others. Take full responsibility when you mess up; don’t allow your negative emotions to shake up your work environment. 

Inclusion: Stepping outside your comfort zone or taking a new approach to a challenge can prove valuable in your decision-making. Pursue dynamic and diverse perspectives that may be outside your traditional lines of thinking. Hearing these varying opinions can provide great insight to arrive at a solution you were previously closed off to.

How To Build Good Relationships

Patience plays a huge role in cultivating healthy workplace relationships, but there are steps you can take to help expedite the process:

Develop Your People Skills: Having good people skills is essential to get your relationships off to a great start. It is your chance to earn trust through active listening, empathy, and conflict resolution. 

Grow Your Emotional Intelligence: Your EI is your ability to understand and manage your emotions and the emotions of those around you. Improving your EI can go a long way in establishing a strong bond between co-workers.

Be Intentional in Your Relationships: Make an emphasis to interact with your peers by inviting them to lunch/coffee, making yourself available in a time of need, or simply by engaging with them on social media. 

Show Appreciation: Give recognition where recognition is due. Everyone wants to feel valued and praised for their hard work. Being that source of affirmation for others is a great way to quickly develop a bond and earn favor in the eyes of your co-workers. 

Exude Positivity: Through your provided affirmations, expressed gratitude, and ‘glass half full’ outlook on life, you can set the standard for what you what your culture to become. Sharing a consistently positive outlook is contagious in the workplace and will likely draw others to you in the process. 

Avoid Gossip: Talking behind someone’s back is the quickest way to allow toxicity in the office and ruin any progress you’ve made. Rather than avoiding conflict, address the problem directly as not to intensify the issue.

Navigating Through Difficult Relationships

When you encounter a co-worker or manager that you can’t quite mesh with, it can be challenging to maintain consistent energy and passion levels in your job performance. Rather than getting bogged down and overstressed, pursue the individual timidly in hopes of understanding the reasoning behind your differences. From there, take a step back to evaluate and ensure that you are not the root of the problem. If you can make amends to an old conflict, do it now before the cycle of harmful attitudes and behaviors continue.

Focus on what you have in common and show empathy to the aspects of their life where you cannot relate. If you a positive history of working together on a project, reflect on that to re-establish a bond. Not every work relationship will be seamlessly productive and friendly, but extending a little effort can keep them fruitful in and harmony with the culture you’ve built.

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Struggling For Inspiration At Work?

Over the course of your career, there are times you may stop and wonder if what you’re doing is meaningful or beneficial for the company and even your own career. Once you start having negative thoughts about your work, your productivity is likely to follow suit and plummet. Whether this leads to falling into a funk or beginning the search for a new job, figuring out how to regain that inspiration can make all the difference.

LeadershipIQ conducted a study of 13,771 employees and “asked whether their bosses have explained how their work fits into the department or organization’s strategy or goals.” The results proved that if you have felt these feelings of being lost, you are certainly not alone. Only 21 percent of bosses were “always” connecting their employees’ work to a larger, long-term strategy or goal. Of that 21 percent, these people are nearly five times more likely to be inspired in their roles.

If you’re in that 79 percent struggling to find some inspiration or lacking direction, all hope is not lost. According to Forbes Contributor and LeadershipIQ founder, Mark Murphy, you can find some clarity in this situation by having a discussion with your boss. Although this may be awkward, there are four steps you can take to figure out how your work contributes to an overall strategy or goal of the department or company.

Find the Right Time

You don’t want to just pop into your bosses office and take him or her by surprise with this conversation. Reach out in advance and make him or her somewhat aware of the topic. For example, Murphy mentions that you can ask “Would you be willing to have a conversation with me about this new assignment? I find it really interesting and I’d love to learn more.” This is disarming and shows your interest in the work you’re doing.

Ask About Strategy

Now that you’ve initiated the conversation, you can ask where it came from and what the goal is.  Murphy mentions the importance of reinforcing your interest and curiosity in the project first and foremost. Once you’ve done this, you can connect the dots. It is important to not skip this step, unless your relationship with your boss is well established.

“How Will This Be Used?”

You don’t want to come out and just ask why you’re working on this project. Instead ask for more information and how it will be used towards the department or company’s overall goal. It is beneficial to ask this because by giving your boss the option to divulge more information, he or she may actually feel more inclined given your interest.

Ask About the Future

Is this a one-off project, or part of something bigger down the line? The only way you will know the answer to these questions is to ask. One way to figure out the direction and strategy of your company is by figuring out how things you’re working on play into the grand scheme of things. Asking these questions is a great start and look into that strategy.

Wrap Up

Not every day at work will be the most exciting. That is just the unfortunate truth of our careers. However, it is important for the good days to outnumber the boring or bad days. When you know that the work you’re doing is meaningful you will be more inspired to contribute. If your inspiration is lacking, take these four steps and have that conversation with your boss.

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Re-Focusing on Your Career During the Summer

Now that the Fourth of July is upon us, it signals the unofficial midpoint of summer. As you’re sitting at your desk staring longingly at the summer weather, it may become easy to lose focus at your job. Although you may want to be anywhere but work, it is important to stay focused and maintain productivity through the second half of the year.

If you’ve found yourself in this position, there are some things you can to focus on during the summer.

Passion

If you are not passionate about your work, it will become even more difficult to find the motivation during the summer months. Even if you aren’t in your dream job, finding something you are passionate about will help you get through the lull that can be the summer. Depending on the industry you’re in, work flow may vary during the summer months. Without passion, these lulls may drive you crazy.

Unplug

When you’re constantly connected to people in your network and see what they’re doing during the summer, you may become envious about their current situation. If they’re posting about being on the beach and soaking up the sun, it will be hard for you to find the motivation when you’re sitting at your cubicle. Spend some time unplugging from the world to regain focus and clarity. Sometimes, the best ideas and motivation can come from alone time.

Be Proactive

Although it may be a slow period, it is important to be proactive to stay competitive. Depending on your industry, being proactive instead of reactive can set you apart from your competitors. Finding focus is easier when you don’t have to put fires out. Set yourself up for success before you need to.

Wrap Up

Depending on where you live and work, the summer months may be the only time of the year where the weather is consistently nice enough to enjoy being outdoors. Many companies take advantage of this by utilizing summer flex hours or deviated schedules. However, if you don’t work at a company offering this perk, it may become difficult to maintain focus when you want to be literally anywhere other than work. If you’ve found your focus waning, try and focus on these three things to regain it this summer.

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What Employees Want (Other Than a Raise)

A common reason that employees seek other opportunities is they want more money. As an employer, when one of your employees come to you asking for a raise or promotion, it can be an awkward conversation. If you say yes, chances are more employees will come with the same request. If you deny, you risk losing that employee. When he or she decides to leave the company for an opportunity that provides more money, you may be tempted to extend a counteroffer. Luckily, there are other benefits that employers can offer their employees to retain them.

For small business owners, the request for a raise or promotion is one that might keep you up at night. It may not be possible to give your employees a raise when they request it, even though they may be more than deserving, due to the costs of keeping the business afloat. If you are an employer and have found yourself in this position, there are other things that you can offer instead of a bump in salary.

Bonuses

If you can’t offer a raise in salary at the moment, it is important to be honest with them and maintain open lines of communication. Is there a timeline of when he or she can expect the raise? Share that with them; your employee will appreciate the honesty and transparency surrounding the situation.

An alternate route is offering a one-time bonus. Not only will this show the employee that he or she is valued, but it also can improve his or her morale (and bank account).

Flex Hours

A popular workplace perk or benefit is offering flex hours. Popular use of this perk is coming in early to leave early, or starting later and leaving later. This provides opportunities to incorporate a healthy work-life balance which can, in turn, improve productivity in the office. Another option, according to Career Builder, is to offer four 10-hour work days instead of five 8-hour work days.

Work from Home Days

Remote working options have become increasingly popular these days. This benefit can lead to increased productivity and employee happiness. Still not convinced? Data from an OwlLabs survey revealed that employees who work from home at least once a month are 24 percent happier and more productive than those who don’t.

While remote working can benefit those who take advantage of it, not everyone can maintain productivity outside the office. Figuring out what works for you is key.

Wrap Up

It is no secret that today’s job market favors the job seeker. Candidates can search for and choose which jobs to apply for and, if offered, which one to accept. Retaining employees can be fairly competitive as career professionals are looking for the best opportunity to advance his or her career. Employees will always want more money and often times will seek opportunities that provide it. If you cannot offer a raise, there are other benefits you can offer your employees to keep them engaged and productive. For more, check out this article from our friends at Career Builder.

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