Recruitment Marketing: Get Top Talent To Your Active Listings

Nearly one year ago, Americans saw the unemployment rate hit a high of 15%. Today, according to the Bureau of Labor Statistics, we sit at 6.2% (~ 10 million Americans). While the unemployment rate continues to creep back towards its original 3.8%-3.9% baseline, there is still some progress left to be made. According to Monster’s Future of Work Report, bright times are ahead as 82% of U.S. employers reveal plans to hire in 2021.

However, with the influx of job seekers eager for a new opportunity, it is an arduous process filtering out the underqualified candidates and luring in the elite ones. From employer branding and paid advertising to candidate engagement, your recruitment marketing strategy plays an essential role in building your candidate pipeline with top talent. With the help of the team at Pragna Solutions, we reveal their four stages to a well-rounded recruitment marketing model:

1. Entice

The virtual aspect of the hiring process brings difficulties through candidate assessments and pre-interview screenings. Not to mention, the most qualified candidates may be carrying a different job while passively looking for the ‘right opportunity.’ When you do find that all-star candidate, chances are that other employers found them too, and they are weighing multiple offers. However, the right features can turn any passive candidate into an active one. 

In a recent survey from Monster, they uncovered the five job features candidates want out of their employers:

 – Flexible Work Schedules (38%)

 – Salary Protection (35%)

 – Health Policies & Protocols (30%)

 – Training staff to the new ways of working (29%)

 – Shifting to a more remote work environment (25%)

Showcase your company as a great company to work for by spotlighting your recent successes, awards/recognition and offering a taste of the company’s culture.

2. Engage

Outside of simply posting your job to your website or sharing it on Facebook or LinkedIn, there are other means to finding great candidates. Be sure to utilize the networking tools across social media to begin a direct conversation. Don’t wait on job-seekers to make the first move on an opportunity that may have never crossed their screen. Utilize features such as LinkedIn’s ‘Open to work’ tab or LinkedIn Groups to make personal connections. 

As conversations with qualified candidates progress, you will learn the specifics they are looking for in their next job and let them know they are attainable. The more candidates you converse with, the more you will uncover the employer persona you need to match. Through these intentional recruitment marketing efforts, the highly qualified candidates will start coming to you rather than the other way around.

3. Convert

When the candidate has expressed interest in your company, now it is time to make the final push. Stay gently persistent as you keep them engaged. If you start overselling the job, you will create an uncomfortable situation that may cause them to back out. Provide specific details to the job opening, the growth they can achieve (and be a part of), and how the opportunity matches up with other jobs in the market. When you are just moments away from that signed contract, you can reveal all the compensation, bonus, perks, and benefits that come along with the role. 

4. Hire

Maintain the mindset of a marketer for your recruitment success. The employees you want as a part of your team will be resourceful and selective in their research, so you must do the same. Don’t continue to view candidates as just another resume, but rather as consumers wanting to be impressed and won over. To receive the best-of-the-best, you must place yourself in their shoes and cater to their desires. 

Job Description Insight

Conduct research into the jobs available in your shared location, industry, or job title. From the position title, opening hook, and company insight to the role’s ins and outs, bringing in the best candidates demands relevant keywords and compelling language. In the end, ask the difficult question, “Would I apply for this job after reading this?” If you answer ‘No’ and can point to a reason, you know where to begin. If you are struggling to construct the perfect job description, here is a brief guide for you.

Want more tips? Check out these 15 ways Forbes Coaches Council recommends you ‘switch up’ your hiring strategy to attract the ideal candidate.

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4 Lessons Athletes Can Carry into the Business World

At NexGoal, we choose to tap into the network of former athletes because of the highly transferable skills they’ve acquired throughout their athletic tenure. Whether they competed on a professional, collegiate, or high school level, these athletes understand what it takes to succeed. Employers want to fill their organization with employees possessing these high character traits. Knowing how to thrive individually and as a team, and having hard work and dedication ingrained in their DNA, athletes today have a real competitive edge when entering the business world.

Perseverance & Competitive Drive

Athletes are continually facing new challenges, but much to their chagrin, it’s impossible to win them all. Despite this, they are built to overcome losses to tough competition and still find ways to improve when they are on the winning side. Under demoralizing circumstances, athletes maintain a high level of intensity and determination they believe will pay off. What others may view as a setback, the tenacious athlete will consider as a new obstacle to overcome. To avoid getting discouraged, setting immediate, manageable steps is vital.

Former Green Bay Packer Tony Moll credits his athletic background for their’ roll with the punches’ business model, “making audibles left and right.” Discover how Moll turned his winery hobby into a successful business venture through the lessons he learned on the football field. 

Optimism & Confidence

Athletes believe in their abilities to produce significant results, especially under pressure or when the odds are stacked against them. Basketball legend Michael Jordan never distressed over missed opportunities but instead focused on performing his best in the present moment. 

           “You have to expect things of yourself before you can do them.” -Michael Jordan

While there needs to be a balance between optimism and realistic goals, athletes will certainly not lack confidence and will provide the ‘self-starter’ mentality your organization covets. Inclined to accepting constructive criticism, their tenacity and hopefulness allows them to quickly correct course and prove their worth in the next presented opportunity. 

Leadership & Communication

An athlete’s qualities often place them in a natural leadership position as their work ethic and confidence begin to set the standard for other employees. Knowing the power of being a unified team versus being a group, athlete employees promote team chemistry and consistent communication. They are energizing, organized, and resourceful when it comes to their job performance, and therefore serve as natural motivators in the office. Even the more reserved athletes are used to believing in their abilities and therefore lead by their actions when the words are not enough.

Preparation & Consistency

Athletes operate under a goal-oriented, disciplined business approach that ensues consistent job performance and refined skills. Through intense preparation and a commitment to learning, the athlete’s strategic mindset keeps them relevant in a competitive market. Athletes don’t believe in such a thing as over-preparing, and having knowledgeable employees means having powerful employees. 

Throughout their athletic career, they have grown accustomed to balancing their commitments to academics, training, and family and friends their entire lives. Through effective time management and intense focus, athletes can concentrate their energy on the task-at-hand and keep their priorities’ in-check’ to be successful.

Wrap Up

If you are actively seeking quality employees for your organization who you can feel confident relying on, get in contact with us today to discover how we can work together! We utilize industry-leading technology and our pipeline of candidates to find your ideal employee. 

“What impressed me about NexGoal was the time they spent up front, understanding the core competencies required for our roles. We receive candidates that have the intangible winning qualities like hunger, drive, and passion.” -Bret Anderson, Millennium Labs.

If you are a former or current athlete, we hope this article helped you uncover your potential for your post-athletic career and how the skills you’ve acquired can transfer into the business world. Find confidence in how these desirable traits can make up for other areas your resume may lack.

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Six Resume Mistakes To Avoid in 2021

Whether you are looking to get started on your first job search out of college or looking to change careers and reopen your search, having an up-to-date resume is imperative. Recently, our friends at Nexxt revealed six of the most commonly overlooked mistakes made by job-seekers on their resumes. With the help of our friends at Nexxt, we breakdown the key examples here: 

Too Many Soft Skills

With an average of 30 seconds or less to capture a hiring manager’s attention, it’s best not to waste time with self-proclamations of being a team player, good communicator, or a sound multi-tasker, etc. There is no easy way to prove these characteristics through words on a resume, so it is best to leave the comments to be shared by your professional references or to be portrayed naturally during your interview. Push an emphasis on your applicable experience and relevant ‘hard skills.’

Overlooking Your Accomplishments

If you are dead set on an industry and have proven experience to compliment your acquired skill-set, you should jump straight into your career accomplishments as the highlight of your resume and elevator pitch. Don’t waste precious space uncovering the basic details of your previous job, but rather provide perspective as to why you succeeded. Present your accomplishments effectively to hiring managers through the CAR approach (Challenge-Actions-Results): 

  • Challenge – What was the existing problem, need, or situation?
  • Actions – What did you do about the challenge?
  • Results – What outcomes did you produce? Quantify it!

*Pro-Tip: Utilize strong action verbs to begin your statements

Grammar & Spelling

Grammatical and spelling mistakes are the first in the book and easiest to occur, but they continue to surface. If you are not confident in your grammatical capabilities, run your text through a resource like Grammarly. There is no worse feeling as a job-seeker than losing out on a job opportunity due to one typo or one forgotten punctuation.

Failing to Adjust Your Resume

Whether you are locked in on pursuing a specific industry or job title or are broadening your horizon, each job is unique and requires your resume to be unique as well. If you are not tailoring your resume to each job posting you apply to, you are spoiling your chances before you even received a phone call. For example, pursuing an Inside Sales position with a telecommunications firm will vastly differ in qualifications or required skills from that of a Content Writer opportunity for the same firm. Likewise, submitting the same resume for sales positions with two different companies implies you failed to research the company, and that will not go unnoticed.

Nearly 75% say they believe finding a job has become more challenging in 2020. (Jobvite)

Not Providing Timelines

It may seem like a solid strategy to keeping your resume with a ‘neat and clean’ appearance, but checking for dates is a vital part of a hiring manager’s review. Without a clear timeline, you are implying you have an employment gap or a history of short stints with employers you want to keep secret. If you are fortunate enough to receive the benefit of the doubt, you can undoubtedly expect clarification to be desired on your first phone call with the hiring manager. 

Using an Objective Statement

Arguably the most outdated feature on 2019 resumes, this section often takes up valuable space atop job-seekers’ resumes. Focused on general aspirations and ‘fluff’ statements, most hiring managers will skip over the paragraph or, worse, mark it as an immediate red flag. Courtesy of your submitted job application, employers are already aware you are “motivated” and “looking for your next opportunity.” Instead, utilize this space to provide a career summary, or dive straight into your work experience with concise summaries under each position.

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Avoid These Four Mistakes In Your Next Video Interview

Emanating from the onset of COVID-19, thousands of companies continue to operate under the work-from-home order. Unemployment remains at a high volume, and many organizations rely heavily on phone and on-screen meetings for their hiring efforts. If you are active in the job search, you can anticipate the use of Zoom, or another video conferencing platform, for the beginning stages of your interview process. While your content preparation remains unchanged in terms of having examples, answers, and questions readily available, your interview’s virtual aspect brings new challenges you may not expect.

Courtesy of CNBC Contributor John Bowe, we review four of the most annoying mistakes made in video interviews, as revealed by Zoom’s Head of Global Talent Acquisition, Phil Haynes. 

1. Fidgeting and glancing at your phone

Haynes advises: “With an in-person interview, you’d never sneak a look at your phone. It’s simply not a behavior you would exhibit in real life. So, we remind people: a video interview is still a face-to-face interview.” Don’t forget to smile – your face is still taking up most of your interviewer’s screen. 

If you know yourself to be easily distracted by technology and phone applications such as social media, sports updates, or a need to know who texted you, try muting your notifications. If you fear this won’t stop you, turn your device off or keep it in a different room. In the brief 15-45-minute conversation, there is unlikely to be an update worth more than your shot at a new job. 

2. Darting eyes across the screen

In a virtual interview, maintaining steady eye contact is even more critical than the typical in-person interview. Hiring managers often measure your level of eye contact to gauge your interest in joining their organization. Always looking around will make you appear disinterested or inattentive. One great tip you can quickly implement is to hide the ‘self-view’ feature during meetings. Removing the view will ensure you do not get caught staring at yourself and worrying about your appearance rather than actively listening. 

3. Visibly worried and distracted

Every job seeker fears the uncontrollable aspects of their interview, such as a child entering the room and screaming or a pet demanding attention. Since COVID-19 began shutting down offices, Haynes affirms, “the human element is just pouring through.” In many ways, the pandemic has defaulted a more real, human experience for both sides of the webcam.

What can you do to limit your home office-related distractions? Find a private space and request an hour of quiet from your family members or roommates. If this is not plausible for your current situation, consider completing your interview outside your home.

4. Boring, unenthusiastic answers

If you offer weak, lackluster answers, you will leave your interviewer with nothing of note. Be sure to have questions prepared for the end of your interview and answers for these commonly asked questions. What indicates a weak and ‘boring’ answer? You share too many details and focus on what you did in your previous role, rather than why you did it and the impact you had. However, you must not come off as too rehearsed or scripted in your replies. 

Comparable to how you must keep your body language engaged in conversation, your answers must keep your evaluator engaged. Think back to an obstacle you faced in your career and how you overcame it. Practice telling your story and speaking confidently about your qualifications. 

For more great insight and tips to review before your next interview, check out Bowe’s full article here. 

If you join the millions operating under the work-from-home order, check out these essential tips for Setting Up An Effective Workspace at Home.

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Building A Positive Team Culture

“Individual commitment to a group effort: That is what makes a team work, a company work, a society work, a civilization work.” — Vince Lombardi

It takes real leadership to establish a vibrant, uplifting work culture where your employees can feel a sense of authenticity and fulfillment in the workplace. When this kind of working climate is achieved, the foundation for employee satisfaction is secured. Here are a few things you can do to ensure your company’s culture is one that fosters growth and attracts future ‘all-star’ employees.

Hire the Right People

Identifying the ideal ‘fit’ for your active job listings goes beyond hiring the most intelligent individual. Recently, I spoke with a friend in the recruiting industry who revealed that his company ranks ‘culture fit’ as their No. 1 priority in candidate analyzation. He shared a story of turning away a highly qualified IT professional due to his arrogance, smug, and ‘my way or the highway’ mentality. Despite all his accolades and capabilities, it appeared inevitable that his presence would cause strife and disrupt the chemistry within the department. When you establish core company values, your goal should be to identify the same values in individuals before you hire them. 

Relationship Building

When there is limited interaction between colleagues or departments, the challenge of instilling a sense of unity and camaraderie is intensified. So, what steps can you take? Stay intentional when it comes to including others and intermixing your departments. Courtesy of our friends at Inc, here are five leadership tips to help you strengthen relationships and build a sense of community, inspired by Rick Warren’s book, The Purpose Driven Life.

  1. Speak the truth out of respect.
  2. Think of yourself less.
  3. Practice uncommon courtesy.
  4. Maintain confidence.
  5. Focus on frequency rather than intensity.

Check out the full breakdown from Human Capital Specialist, Michael Schneider here.

“Great teams do not hold back with one another. They are unafraid to air their dirty laundry. They admit their mistakes, their weaknesses, and their concerns without fear of reprisal.” -Patrick Lencioni

Establish Goals

Every employee wants to feel heard, valued, and like they made a difference. Setting new goals with your employees, both from an individual standpoint and as a team, offers the chance to make that happen. Additionally, challenge your employees to step out of their comfort zones and set some new objectives for themselves. It can be daunting, but excelling in an area outside your specialization brings a level of job satisfaction that cannot be measured.

Track the progress of these goals and encourage them throughout the way. Advocating for your employees will renew their motivation and yield feelings of importance and purpose. However, make sure that the goals set forth are ones you believe are attainable and align with the employee’s strengths. Falling short of a goal can put your employee in a rut, but completing these goals will build a sense of job security and loyalty.

Be a Role Model

If you have expectations for your employees to follow company values or act a certain way, you must understand those same guidelines apply to you. If you have core values of integrity, honesty, and fairness, you must demonstrate those values and lead by example. Choosing to put your team before your objectives is one of the most manageable steps to creating a positive culture. 

Make yourself readily available. Being in the building is not enough. If you want your brand to have a positive correlation and message, it starts at the top. Show respect to your employees and allow them to feel comfortable approaching leadership with any questions, concerns, and frustrations. Mastering ‘The Art of Listening‘ will establish a healthy work culture through trust, empathy, and complimentary exchanges. When you choose to empathize with them, trust is established for both parties.

The Benefits of a Positive Culture

Employee satisfaction is the driving force behind a business’ success. When your team sees value in the work they are doing, there are enhanced levels of joy and loyalty that can become contagious throughout your company. Courtesy of our friends at Forbes, we take a look at a few of the top benefits that a positive work culture ensues: 

Recruitment
People want to work for organizations that are thought highly of by their peers. A toxic work environment can be picked up on by candidates right away, so having a positive culture is a real competitive advantage for employers.

Collaboration
When there is a sense of authenticity and fellowship, it gives way for more social interaction. Workplace acquaintances develop into genuine relationships, and fruitful ones at that! When there is open communication and teamwork, amazing things can happen.

Reduced Stress
A strong corporate culture tends to boost employee morale, health, and work performance. When employers are dedicated to seeing their employees achieve a healthy ‘work-life balance,’ you will find increased focus, communication, and interest in their work.

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