Evaluating Company Culture For A Remote Position

Do you fall in line with the 75% of U.S. employees who prefer to operate in a full-time remote or hybrid position? Pursuing these remotely operating positions begs to question how job seekers can effectively evaluate company culture without seeing corporate philosophy in action. What do you do when all your interviews take place over Zoom, and you’ve never stepped foot in the office? The career experts at The Muse understood the validity of this concern and took the time to address it.

Content contributor Kat Boogaard wrote a great piece discussing the vital role that company culture still plays within a remotely operating position and how candidates can adequately assess the culture during the interview process without ever stepping foot in the door. Kat explains how, despite any salary, benefits, or growth expectation the position may meet, the overwhelming factor of company culture will still have a tremendous impact on your experience and satisfaction in the role. She recommends taking these SIX steps before you even consider accepting your next job offer. We highlight two of them here:

1. Know What You’re Looking For

Do you have your must-haves set in place for your next position? Map out your expectations in salary, benefits, and company values you want your employer to prioritize. When your interview process is fully remote, the need for a high level of preparation is magnified.

With video interviews and online research playing the most significant role in your decision, you must key in on the job factors and features most important to you. Is a healthy work-life balance your top priority? While working remotely should, in theory, make this more achievable, you still would want to find an organization that is not continuously operating. Muse Career Coach & Life Coach Annie Nogg recommends filtering down to three ‘non-negotiables’ for your job preferences.

“It’s important to understand a company’s culture because you don’t just want to join an organization where you can do work, you want to join one where you can do your best work.” -Hannah Fleishman, HubSpot.

2. Do Some Independent Research

Despite the remote process, you still have many resources and research techniques available to you. First, you can learn a tremendous deal of company history and cultural standpoints through a company’s website content. Don’t fumble when it comes to thoroughly understanding the company’s origin and core values that are easily identifiable. With your career growth and happiness on the line, you would be doing a tremendous disservice to yourself to visit every page on their website.

Second, visiting their blog will grant you access to their most recent publications, such as recent awards/achievements, a behind-the-scenes look into their corporate handlings, or other key content they want pushed out as a representation of their brand. Third, visiting their social media pages will similarly offer great insight into their company culture, brand presentation, and reputation.

Lastly, platforms where past and present employees can leave company reviews, such as Glassdoor or Indeed, will highlight general aspects of the company you may not have otherwise discovered. Additionally, many employees will provide the job title they held, which can offer specific insight into the company’s handling of your desired role. As you climb down the rabbit hole, remember to keep your three non-negotiables at top-of-mind. Use your computer’s ‘Ctrl-F’ feature to find reviews containing your keywords quickly.

Wrap Up

Understanding a company’s culture from afar adds a level of complexity to an already complicated process, but following through on Kat’s and Hannah’s advice will allow you to stay informed and keep your best foot forward!

“Especially as companies commit to remote or hybrid work for the future, it’s more important than ever for candidates to know that a company’s values, work style, and goals align with their own,” Fleishman says. “Because that’s what shapes the employee experience—whether you’re in an office or remote.”

Check out the remainder of Kat’s SIX steps to uncovering an organization’s culture without entering the office here.

  1. Connect with Current (or Former) Employees
  2. Ask Specific Questions (even if they are difficult)
  3. Observe What You Can
  4. Use the Hiring Process as Your ‘Inside Look’

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4 Keys To Constructing A Winning Cover Letter

Why is a well-written cover letter important? A good cover letter has the power to generate interest from the hiring manager or recruiter and make up for the areas where your resume may fall short. Whether or not it is required, it is a great tool to increase your shot a receiving an interview, especially if you do not meet all the qualifications. Conversely, however, a poorly constructed cover letter can derail any good traction your resume may have built.

It’s important to note that your cover letter should never be a copy, or even a reiteration, of your resume’s content. Many job seekers fall victim to going more in-depth on their work history because they are unsure what to include. Your cover letter does not need to be an extensive essay that appears as a sort of ‘last gasp’ at the job. If you choose that route, you will again find yourself repeating conversation points from your cover letter during a first-round interview. Instead, piece together a few brief paragraphs to highlight specific, relevant experience and showcase your knowledge of their industry’s latest trends and current standing. 

Get To The Point

Clearly state your interest in the position and organization in your first sentence. Share relevant achievements to grab the reader’s attention, whether it is through statistics backing success in a previous role or by pinpointing your education. Stay curious and humble as you quickly elaborate on your application. While a two-page resume is often justified, there is no such theory for your cover letter. You should be able to effectively convey your qualifications and passion for the role in a few brief paragraphs. Most hiring managers will not be keen to see you ramble on paper with an overly contextualized message. The more irrelevant details you provide, the more chaotic you will appear. Stay focused and close strong with a call to action for your reader.

Personalize It

Atop your cover letter, you can quickly separate yourself from the traditional job seeker by specifically addressing the hiring manager or recruiter by name. More often than not, the job poster’s name will either be attached to the job posting or easily accessible online. Search the organization’s LinkedIn company page and filter through their employees to find the listed hiring manager (HR Manager, Talent Acquisition Manager, etc.). Don’t be afraid to let LinkedIn notify them that you reviewed their profile. Not only will this research show your interest in the role, but it will prepare key conversation points as you learn more about your interviewer’s work history. If you are unsure of the right individual to address, proceed with the generic salutation.

Tie in your work history to the job description and your passions and core values to the organization. Pay close attention to the top requirements for the role and address them in the body of your letter. Reveal how your skill-set and prior experience make you suitable for the position and an integral part of their team. However, you need to be cautious that you are not simply making edits to a universal cover letter. Most hiring managers will quickly notice that your letter was not initially depicted for their company and job listing. 

*Bonus* If you know someone within the organization who would speak kindly of you, now is the time to name-drop. 

Showcase Your Excitement For The Role

You can quickly build rapport with the reader when you appear enthusiastic about the role, but conveying this enthusiasm through words on a page is not always easy. Reveal a long-term commitment to excellence by revealing goals you have for your position with the company and how you plan to contribute to the company’s growth. If you can show that you prioritize the company’s success over individual success, you will confirm that seamless integration with their team is plausible.

Throughout your compelling message, don’t forget to communicate high levels of confidence, trustworthiness, and integrity. Show why you are different than the traditional job seeker and let your personality shine through. If you cannot garner a genuine enthusiasm for the role, more likely than not, this position is not right for you.

Proofreading

The last thing you want is the strong impression you’ve developed through your work history, education, company research, and passion for the industry to be thwarted by a lack of attention to detail. Don’t overlook the importance of double and triple-checking your letter for grammatical and spelling errors. Enlist the help of your friends, family, Grammarly, and conclude with your final readthrough. 

After the long, strenuous process of constructing your cover letter, it can be difficult to muster the energy and patience to do one last proofread. You are excited to be finished with your masterpiece and eager to get your passion-filled application into the eyes of the employer. Still, even one misworded or confusing sentence could prove costly. Don’t give them any reason to toss your application aside, especially when it is one easily under your control.

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Thought-Provoking Questions To Ask Your Interviewer

Employers take tremendous value in the questions you ask during an interview because they will reveal your level of preparation, engagement, and curiosity for the position. Quit focusing on yourself and how your personal needs will be addressed in the role. Instead, ask stimulating questions to produce a quality conversation that reveals you are invested in the team’s betterment and showcases your unique value.

Captivate your interviewer and position yourself as the ideal candidate by asking these five questions:

“What Efforts Does Your Organization Take To Uphold Its Culture & Values?”

Asking this question shows you take immense value in the company’s work environment and management style. As the candidate, you need to be sure their answer aligns with your most coveted factors and that you can visualize long-term growth. To the employer, it reveals you are not simply looking to jump on the first opportunity thrown your way. Awaiting an opportunity that aligns with your skill-set, core principles, and career aspirations displays yourself as an employee worth pursuing.

“Everyone will tell you that their culture is great, but only examples will prove it.” -Abby Kohut

Does their corporate culture and philosophy prioritize employee happiness and work-life balance? When conflict arises, it is a make-or-break scenario for management to either show authentic leadership or to ensue greater chaos. A poor leader will shut down and pass blame, often leading to a toxic work environment. An admirable leader will set the standard for accountability and turn away from his/her selfish tendencies. Ask your interviewer to share a recent example of when conflict arose and how it got resolved, or create a scenario for them.

“What Goals Do You Have in Mind For Me Within The First Few Months?”

Not all job descriptions are as reliable as the hiring manager or recruiter may claim. Not only should you verify the specific responsibilities, but you should seek to understand the specific goals they have within a 30-60-90 (Learning-Contributing-Leading) day plan. Are the goals realistic and quantifiable, or are they more generalized and open to interpretation? Asking about current projects and objectives within the role shows that you are an achiever, a hard worker, and eager for more responsibility. Additionally, it is your best chance at receiving an ‘inside look’ into a future with the company. 

As the interviewee, you must also be prepared for the scenario of the hiring manager posing this question to you. If you are serious about the job, you can truly set yourself apart by following a similar model in your 30-60-90-day plan. By setting performance goals, learning goals, personal goals, and clear initiatives, you reveal a willingness to work hard and an eagerness to ‘hit the ground running.’ As a result, you will undoubtedly secure competitive advantage as you enter the final interview stages.

“What Do You Like Most About This Company?”

Your interviewer has insight into the company’s strengths, weaknesses, management style, and overall sense of camaraderie. Posing this question naturally gives them the platform to talk about themselves and the topics they know best. They are likely used to hearing this question and know that there is no excuse for a lackluster response. If their response entices you, hitting on key metrics surrounding company values, culture, reputation, and open communication, you can rest assured that no one’s time is being wasted in this process. However, if their answer lacks quality, it is an immediate red flag to your potential job satisfaction and may indicate it is time to move on.

“What New Problems Are You Facing & How Can I Contribute?”

Inquiring on the specifics of other current challenges the company faces (that you have not already addressed) is a great way to start a serious conversation. Your interviewer will not only be able to provide information but share his/her specific opinion as well. Subjecting yourself to the ways your interviewer can see your skill-set being incorporated into their present challenges is a vulnerable proposition but conjointly reveals subtle confidence in your capabilities.

*Pro-Tip* Ask for examples of team chemistry and how the team collaborates daily. Diving into these details will cause your interviewer to picture you as a part of their organization and reveal you as a true team player. 

“Where Do You See Your Company in Five Years?”

Is this company your long-term home? Examining the company’s future provides insight into what makes the company tick. Furthermore, you can uncover whether you would be a fit long-term based on their response. For example, suppose the company reveals no plans to increase in size or expand into new markets. In that case, you have the grounds to fear becoming stagnant in your career. Conversely, suppose their plans to expand into new markets involved shipping you across the country to head up a new branch. In that case, you must be sure that you are open to that prospective scenario.

Asking about the future gives a positive impression to your interviewer because it shows you are thinking about the big picture. In fact, former Goldman Sachs’ Chief of Staff & current Solemates Co-Founder, Becca Brown, revealed to Business Insider that she often wished candidates would ask this question. Brown also stated it was a “great way for candidates to stand out.” Asking this question places stock behind the statement “I see myself here long-term,” because it signifies their answer did not scare you away.

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Don’t Ask These Questions During Your Next Job Interview

When you are eager to begin your next journey with a new company, there is not much more exhilarating and nerve-racking than the job interview season. Meeting new potential employers during an interview is an exciting occasion because it acknowledges mutual interest in a likely long-term relationship.

To this point, you have dedicated hours preparing what to say, what to expect, and how to showcase your skills in a manner that convinces your interviewer you are best suited for the job. However, it is essential to remember that the interview is a two-way street, and you will be expected to ask questions. This can be a tricky line to walk as you balance 1) uncovering the unknowns surrounding the job while 2) staying appropriate and professional as not to deter your interviewer.

Your closing questions should not be a deep dive into specific company issues, nor should they be overly basic questions. Don’t tarnish any rapport you’ve built with your interviewer and spoil your shot at the job through incompetence. Here are a few questions you would be best suited to AVOID bringing up during your first-round interviews:

“What Does This Job Entail?”

At this point, you should have a decent understanding of the role you applied for and should avoid this generalized question. Instead, focus on specific aspects of the job, such as your daily responsibilities, who you will manage, or who you will be managed by. Ask about what future goals or projects they have in place and what you should prioritize within the role.

In a broader light, you can inquire about the work culture and work environment you will be joining. 

*Pro-Tip* Look back on the notes you’ve taken throughout the interview and pose a question based on your interviewer’s own words. Seeking further insight on a topic they covered will not only show you are a good listener but reiterates your interest in the job as well.

“What Is The Salary For This Position?”

The subject of salary and bonus potential is not deemed appropriate for you to bring up as the candidate. Leave this topic for the employer to reveal in a second or third-round interview or, to ask you directly: “What are your salary demands?” To answer this question, offer a specific range based on the research you have conducted for the position, location, industry, and experience level. Providing this range will leave room for compromise and negotiation. 

“What Exactly Does Your Company Do?”

Again, posing basic questions like this reveals a lack of preparation and a lack of interest to your interviewer. Either you failed to review the job description thoroughly, or you failed to conduct fundamental research into their website. Both will be seen as a red flag to any hiring manager or recruiter. As a general rule, you should never ask any question that you could have quickly answered for yourself online.

While you are expected to bring a blank notepad to track the information you receive during the interview, there is a similar expectation that you arrive with notes as well. From insight on the company’s mission statement, core values, target audience, provided resources, current challenges, and top competitors, speaking to these topics rather than asking about them will show you did your homework and are invested in making the most of your interview and interviewer’s time.

“What Is Your Policy On PTO & Health Benefits?”

Details surrounding paid vacation, 401k contributions, and provided health benefits can often weigh into your decision-making, but requiring this information early on will have your interviewer questioning your priorities. The more conventional approach is to evaluate these features in a later round of interviews or when weighing multiple job offers. Additionally, your immediate inquiry into paid time off will have employers questioning your commitment. If the details are not already revealed in the job description, it’s safe to assume the benefits will not surpass the industry standard.

“When Will I Be Up For A Promotion?”

While giving the impression that you are eager to grow and take more responsibility is admirable, your interviewer may not be keen to hear you are already looking beyond the job for which you are applying. Basic interview etiquette suggests that you should not be looking ahead to a new salary and job description before you’ve even been offered the job at hand.

Instead, ask your interviewer to define success within the role and provide an example of growth within the company. Turn your focus toward how you can impact the company rather than how it can best serve you. As the candidate being evaluated, you want to show you are ready to work hard and grow within the company rather than quick to pursue the next best opportunity.

Other Questions To Avoid (Which Shouldn’t Need Explaining)

– “Do I need to pass a drug test?”

– “Do your employees get breaks and if so, how long?”

– “Can I do this job from home?”

– “Will I be asked to work weekends or stay late?”

– “Will you be checking my references?”

– “Do you like your job?”

– “Do you have other openings I can apply for?”

Stay tuned for next week when I break down the meaningful, thought-provoking questions you should be asking during your interview.

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Time for a Career Change? Take These 3 Steps to Success

Whether you were recently ‘let go’ or you are simply ready for a new challenge in your career, working towards a new career can be an exciting time. Maybe you’ve lost passion for your work, experienced a change in priorities, or your current job is negatively impacting your mental/physical health. Regardless of what it may be, your happiness is a large part of your success, and forging a new path is your opportunity to pursue new interests and revitalize your career. When the time comes to venture after new goals and job opportunities, you will find that passion and accrued momentum will carry you a long way. No matter where you are at in your career, following these three steps will make your career change a successful one:

“The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” -Steve Jobs.

Identify Your Transferrable Skills

Pinpoint your job search and map out your transferable skills on paper. Your transferable skills refer to your abilities and work experience applied in a new job or industry. Although they are refined throughout your career, these skills are independent of a specific function and firmly established in who you are as a professional. Some key examples you need to showcase to potential employers include Communication Skills, Analytical Skills, Project Management, Leadership Skills, Teamwork, Critical Thinking, and Adaptability. To demonstrate these abilities, the career experts at Northeastern University emphasize that your cover letter should not be a reiteration of your resume but rather a detailed synopsis. The thoughts and time you pour into your cover letter will play a significant role in presenting yourself as the best candidate.

Why is now the time for a new job? Why are you scared to begin a new career? The career experts at The Muse recommend writing out your responses to these two questions and placing them somewhere you will see them every day.

Capitalize on Your Network

Whether through kind words, career advice, or setting up new connections in your industry, you may never discover how close you are to your next career until you enlist in support of others. Through your friends, family, peers, and superiors, you will be surprised at how far they will go to see you succeed. After all, they likely expect the same of you or have experienced similar support in the past. 

“Fear can’t hit a moving target.” – Todd Herman.

Although the pandemic still has a firm grip on specific networking opportunities, there are ways you can meet with your connections or even create new ones. If there are no networking events near you, start searching for networking webinars or educational webinars in your preferred industry where you can make an introduction. Another alternative is to get in touch with your LinkedIn connections and request a phone call or informational interview conducted over Zoom/Skype. People often are willing to help when they are sought after, so take advantage of it. Even if the individual cannot help you directly, they may connect you with someone better suited for your aspirations and open the door to new opportunities.

Take the Bold Leap

Living in the constant fear of change is sabotaging your success by merely doing nothing. Choosing to begin a new career or job can be difficult, but you will have no need to panic if you follow these principles. Trust your gut instinct, and don’t fear making the small, often unavoidable mistakes along the way. Hesitation will derail the progress you’ve made and indicates that you are not holding tight to your vision. 

You may be just a few steps away from transforming your life and finding the success you long for. If you don’t try, you’ll never find out. If you fear the notion of stalling out and hitting a stand-still for your career, set a cap on the number of months you are willing to go or the amount you will spend before you look to change course again. At worst, you will still be rewarded with important life lessons you can hold onto forever. 

Wrap Up

Don’t let go of your inquisitive nature as you venture on this new path. Striving toward new interests and reinventing yourself can be a great feeling. Your appetite for learning and mastering new skills will carry you to success within any company, industry, or position. Don’t fear or hesitate; accompanying change is in your favor.

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